Episode 5: Marketing Your Small Business Like A Chess Player

06/22/21 • 12 min

Chess is the smartest game ever invented. With 64 squares and 32 pieces, there's 10,120 unique games that could possibly be played... which is more than the number of atoms in the known universe (1081).

What if you could market your business as if it were just one unique game of chess?

If you run a business or have a side hustle, then you probably feel overwhelmed at the simple thought of just how many different things you need to get done in order for customers to discover your brand and buy from you. But what if it were actually way simpler than ‘post and pray’?
Think of your marketing strategy like a chessboard - Every piece on the board is a different element of your marketing strategy, but all of the pieces come together to protect the king (you). To play a good game, you need to use as many pieces as possible, and each piece on the board has a different value.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Text me about this episode!

What if you could market your business as if it were just one unique game of chess?

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Previous Episode

Episode 4: Four Things I've Learned From Four Years In Business

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When I first started my sewing business, I thought my biggest struggle would be finding paid work.

I doubted that I could find enough clients to pay me to sew for them, which was actually a reflection of how I viewed my trade... little did I know, my biggest lessons and struggles I would have over the next four years actually all related to growth, and how I would cope with it.

Fast forward to four years of lessons, mistakes, windfalls, nightmares, and insane amounts of plot twists and growth, and I can confidently say that the four lessons I’m sharing with you come with a lot of thought and retrospect.

While it feels like year 40, I now have a good handful of gray hairs, a few annoying regrets, enough perspective to sink a ship, and so much gratitude for the journey and love for the process. But four years in and I’m just now starting to figure a few things out. I've made this list of four things I’ve learned about launching and growing a sewing company in four years.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Next Episode

Episode 6: How To Build Your Own Supply Chain

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Everything that could ever go wrong with getting your customers their product comes down to not building a scalable supply chain.

What would it look like if by this time next week, you had total peace in your process, knowing that you had everything you needed to create the right amount of product to sell to your customers? This episode will help designers build their own supply chain - whether there’s a pandemic going on outside or not.

Building and maintaining a supply chain is a delicate dance of ordering just enough product to get by, while knowing you may need to change up everything should you want to sell more product. Grab a pen and some paper, it's time to take notes!
Would you rather read this episode instead?
Visit https://krystaldouglas.com/build-a-stress-free-supply-chain to read about the six steps to a stress-free supply chain.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.