If there were one secret, it would be this.
08/07/23 • 25 min
Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.
And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.
Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.
pullthethreadpodcast.com
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.
Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.
And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.
Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.
pullthethreadpodcast.com
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.
Previous Episode
10 Steps To Better Margins In Your Business
Did you know Steve Jobs was so upside down on starting Pixar that he was personally funding payroll for months on end before Toy Story was released? He couldn’t secure backing from anyone, but truly believed in the creative underbelly of what was going on inside of those ordinary offices that sat next to an oil refinery.
Jobs was $50 million in the hole, but still knew he was onto something in what they were creating. He brought in Lawrence Levy to be his CFO, who documented the tale of tension, creativity, and lunacy, in bringing Pixar to what it's known as today.
A five star life requires margin. YOU need breathing room - you need margin in your craft or fashion-based business in order to survive and keep creating. These 10 tips will inject a little more oxygen into your survival helmet from month to month.
50% off your first year code for Flodesk (my preferred email service provider): https://flodesk.com/c/XNKSAJ
Subscribe to the mailing list to get more free content like this at krystaldouglas.com.
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.
Next Episode
9 Tools Making Me A Better CEO
These nine (mostly free) tools have changed the game for me in terms of automating and delegating tasks. My goal as a business owner is to not waste any human brainpower whatsoever dong things computers can do more efficiently, and in return, keeping our valuable hands busy doing work that matters for people who care.
My top 9 tools for a more productive, profitable handmade business:
- Lucky Orange
- ChatGPT
- Trello
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- Hemingway app
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As promised, get 50% off your first year of Flodesk using this code: https://flodesk.com/c/XNKSAJ
Head to KrystalDouglas.come to hop on the mailing list!
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.
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