A Candid Conversation About Mindset & Scaling A Creative Business with Koos Klooster

03/15/22 • 75 min

In July of 2020 I was interviewed by a dear friend, Koos Klooster on his podcast, Confused Confucius. This episode is an exciting one for me because most entrepreneurs never pull back the curtain on the psychology behind their businesses, and the emotions behind managing the methodologies. We cover:
| How Krystal Got Into Sewing
| Her Career Coming Out of College & Changing Her Career Path
| More On The Transitioning Period
| The Mindset of Charging for Your Work
| Spontaneous & Calculated Pivotal Moments On Money Mindset
| Balancing Logic & Emotion In Creative Work
| The Value & Pricing of Creativity
| How Money Affects Doing What You Love
| Setting Boundaries For The Projects You Take
| Time Allocation - Creative, Production & Business
| Krystal's #1 Tip When Starting Out As A Creative Business
| Working "For Love" or "From Love" Process vs. Outcome Focus
| Learning To Love All Parts of The Process
| Lessons From Scaling The Business
| Feedback & Communication
| Perspective On Leadership - Commanding v.s Serving
| Three Key Components of Motivation
| Delegating Creativity & Micro-Managing
| Moving Forward Regardless of Your Pace
| Mental Fatigue & The Power of Recovery
| Krystal's Favorite Mental Tools
Check out Koos's podcast Confused Confucius on Podcast Guru, or wherever you like to listen to podcasts!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Text me about this episode!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Previous Episode

Episode 9: The ONE Thing Designers Should Do Before Hiring Help

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Doing this one thing before ever hiring help will:

prevent you from repeating yourself
keep you from wasting time fixing mistakes
set clear expectations for quality & desired outcome
map out exact order of steps needed to make garment the exact way designer would do it
create a repeatable standard for your product as it is created
provide a catastrophe-proof guide should you have to step away unexpectedly

By building a tech pack, you set your designs up for peaceful, organize growth.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Next Episode

The Real Reason Your Creative Business Isn't Selling

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I talk to boutique designers and owners of small fashion labels on a regular basis. Conversations start to all look the same, and patterns in their branding behaviors begin to emerge.
The most common painpoint always points back to the friction they experience in getting the right customers in the door.
They’re making a great product, but things just aren’t clicking with the sales numbers. Everyone can relate (as they repeat the same behaviors), and oftentimes they even learn bad branding/marketing behaviors from each other.

They all experience the same pain, and band together to form a well-tailored echo chamber, but fail to realize in doing so that it causes them to go blind to simple mistakes... branding->marketing mistakes they’re making. We dive into these mistakes so that you can avoid them, and fast track your success around them.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.