Ep. 3: Crafting Communications for the Functional and Unglamorous

01/19/24 • 34 min

PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category.

Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG Integrated

Panellists:

1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category.

Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG Integrated

Panellists:

1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Ep. 2: Media POV: PR Stories that Get Published

PR agencies provide clients services including seeding with news and editorials in publications. Is this still the norm? Learn about advertorial writing and effective communications that get published.

Moderator: Mark Sablan - Managing Director, Stratworks Inc.

Panellists:

1. Maan Pamaran - Writer and Editor, Freelance

2. Edwin Sallan - Digital Content Manager, BusinessMirror

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Ep. 4: The Role of PR in Showbiz and Entertainment

Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.

Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated

Panellists:

1. Isabel Santillan - Vice-president, Head - Cignal Entertainment

2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network

3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel