Ep. 11: Crisis Communications and Disaster Management

03/03/24 • 41 min

When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated

Panellists:

1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls

2. Abigail Mendoza - Head of Digital Communications & Content Services

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Panellists:

1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls

2. Abigail Mendoza - Head of Digital Communications & Content Services

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Ep. 10: Crossing Over: From Media to Public Relations

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.

Moderator: Ryan Macasero - Multimedia Journalist

Panellist:

1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc.

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Ep. 12: PR for Good: Communicating Advocacy and Sustainability

The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls

Panellists:

1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group

2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated