Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Pros & Content Brief - Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

Pros & Content Brief

08/01/23 • 32 min

plus icon
bookmark
Share icon

Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08/01/23 • 32 min

plus icon
bookmark
Share icon

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/pros-and-content-brief-557379/revitalizing-the-cmo-role-and-transforming-marketing-jennifer-johnson-71125352"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to revitalizing the cmo role and transforming marketing | jennifer johnson cmo crowdstrike (data-driven marketing leader podcast) on goodpods" style="width: 225px" /> </a>

Copy