Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

07/11/23 • 31 min

Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting people’ over brands. Lisa shares how AI expedites content creation and enables focus on strategic tasks. In contemplating the future, she predicts an increased value for video content and niche community discussions as AI-generated content proliferates. This insightful episode brings to light the need for a balanced blend of data-driven strategies and human connections in the evolving marketing landscape.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader)

Khalid El Khatib, CMO at Stack Overflow, explores the dynamics of content and community marketing, AI's future role, and the rapid evolution of the marketing landscape. He emphasizes communication's importance, the optimistic influence of AI on efficiency, and the necessity for agility in a fast-paced marketing world. With practical insights on developers' excitement for AI, effective marketing approaches, and Gen Z's optimism for work-life balance, the episode provides a succinct overview of the changing face of marketing.

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Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.