
What Is Your Definition of Success?
10/28/21 • 31 min
What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself.
To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk you through this workbook so you can transform life and business to align with your real desires in 2022.
On this episode of Promote Yourself to CEO:
3:15 - I remember when I started realizing that our definition of success as women entrepreneurs had massively changed.
6:22 - Why can you still feel disappointed when you hit a revenue goal? Having clarity on your definition of success gives you a decision-making filter.
8:02 - What does your ideal regular day look like for you? I walk you through the first part of the workbook I’ve created.
13:19 - Keep these questions in mind as you think about your relationships with family and friends.
17:35 - This is an area where I often put myself last, especially when I’m feeling stressed. It goes back to when I was a teenager.
22:44 - Discover the biggest benefit of having creative outlets outside of your business and how I avoid the temptation to turn every hobby into a business.
26:16 - Fulfilling your definition of success in this area will have you feeling more empowered and grounded in your life and business.
29:23 - To wrap up the episode, I quickly recap the five areas you want to think about to define your success.
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What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself.
To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk you through this workbook so you can transform life and business to align with your real desires in 2022.
On this episode of Promote Yourself to CEO:
3:15 - I remember when I started realizing that our definition of success as women entrepreneurs had massively changed.
6:22 - Why can you still feel disappointed when you hit a revenue goal? Having clarity on your definition of success gives you a decision-making filter.
8:02 - What does your ideal regular day look like for you? I walk you through the first part of the workbook I’ve created.
13:19 - Keep these questions in mind as you think about your relationships with family and friends.
17:35 - This is an area where I often put myself last, especially when I’m feeling stressed. It goes back to when I was a teenager.
22:44 - Discover the biggest benefit of having creative outlets outside of your business and how I avoid the temptation to turn every hobby into a business.
26:16 - Fulfilling your definition of success in this area will have you feeling more empowered and grounded in your life and business.
29:23 - To wrap up the episode, I quickly recap the five areas you want to think about to define your success.
Show Links
Previous Episode

Why Referrals Are STILL The Gold Standard
Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.
Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.
On this episode of Promote Yourself to CEO:
6:23 - Amber briefly discusses a little bit about her business.
9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.
12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.
17:07 - How does Amber get referrals? It’s such a simple, casual process.
18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.
22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.
27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.
32:28 - Amber offers some final advice to wrap up the interview.
34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.
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Next Episode

Ready To Plan Your Best Year Ever?
The holidays are almost here and many of us are already thinking about next year. But before you do that, it’s important to first take time to reflect on the progress you’ve made in your business this year. Too many entrepreneurs make the same mistakes and face the same obstacles again and again because they fail to do so, making the need to reach the next level of success that much harder.
So to help you avoid this, I’m kicking off my annual five-part series for planning your best year ever! I’ll walk you through the same strategy that I and thousands of other women business owners have followed for the last five years. Today, I start off with reviewing the year. By the end of this series, you’ll have a 12-month plan in hand to help you turn your profit dreams into reality.
On this episode of Promote Yourself to CEO:
2:29 - Entrepreneurs who plan grow twice as fast as those who don’t plan. So here’s what I encourage you to do before even listening to the episode.
5:01 - Why is planning so important? I talk about what I’ve noticed in my 15+ years working behind the scenes with clients.
7:46 - I reveal why I like to review the year month-by-month and tools that can help refresh your memory of what happened.
9:21 - Ask yourself these key questions as you reflect back on each month. You’ll start to see patterns and get insights into what worked and didn’t work.
12:39 - I give examples of the type of clarity you can gain through this process to help your business.
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