Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Tracy Hazzard, Tom Hazzard & Guest Experts
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1 Creator
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.
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Top 10 Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success Episodes
Goodpods has curated a list of the 10 best Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episode by adding your comments to the episode page.
Pitching Product Gift Guides And Product Review Publicity with Dave Farrow
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
11/30/18 • 44 min
Getting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your own. Unless you’re sophisticated and have the experience, you can almost destroy your brand if you don’t do it right. Dave Farrow of Farrow Communications talks about the different kinds of product publicity and how to do gift guides and get product reviews. Dave has been doing this for a long time, and he’s shifted his business multiple times to keep up with how things work. He shares why product publicity is so important but yet so hard at the same time.
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5 Big Amazon Mistakes Brands Make with Jenna Lieber
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
08/21/18 • 26 min
The most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition or changing markets. This is the reason why we often see established brands making common mistakes that can hurt their bottom line. Jenna Lieber from Turnkey Product Management came up with the five big Amazon mistakes brands make to help you avoid these oversights.
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A to Z of a Cosmetic Product Launch with Loren West
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
07/24/18 • 45 min
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or are working on a totally different product category, you will definitely have something to learn from Loren’s rich industry experience. As she connects one beauty product launch process to another, she will show you how all of its moving parts, from teams working on product development, market research, sales and marketing, logistics and more could work in harmony to help you achieve your business goals.
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Research & Design Budget Guidelines
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
07/15/18 • 99 min
It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything you spend money and effort on as you make and market your product ends up as an asset, an not a liability. We will give you pointers on how you can make a feasible and sustainable research and design budget plan including how to incorporate intellectual property costs into it, especially when you are a startup developing a new product.
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What To Do When Mass Retailers Like Amazon Become Your Competitors
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
05/29/18 • 48 min
If you are a thriving vendor with products on Walmart, Staples, other mass retailers’ shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example– if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways– they can either source any number of variations of your products’ Stock Keeping Units (SKU’s) from your manufacturer and persuade them to make your products for them for reselling, or your manufacturer may negotiate with Amazon to achieve the same goal, resulting in an increase in their profit margins and a decrease in yours. At the end of the day, everything is a business decision done in the name of more revenue. This is an issue that a lot of small business owners in the private-labeling industry are experiencing, and something you must take heed of especially if you are just starting out in the same field. Get informed perspectives, tips and useful information on what to do when this happens to you, how to be proactive about it, and many more from business, marketing, and manufacturing industry pros.
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What Women Want: Challenges Of Launching Female-Friendly Furniture With Dana Bakich
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
10/06/20 • 42 min
Contrary to what many believe, women care about the desks and the chairs that they buy. They want features that no one's ever thought of before. On today’s show, Dana Bakich joins Tracy Hazzard to discuss the challenges of launching female-friendly furniture. Dana is a nonprofit consultant and the Founder and CEO of herdesk, a desk made by and for women. At the end of the day, women are constantly on the hunt and looking for the right thing. When they find it, they will find money to pay for it because they've been looking for it. Be sure you’re able to deliver what they want.
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Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
08/30/19 • 37 min
Starting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the shoe industry establishing the first lifestyle brand to start with kids through their company, PLAE. In this interview, Ryan and Jonathan take us into their journey from when they first launched entirely online in 2013 to evolving with their wildly successful approach to adults in 2017. At the heart of their brand is the word “play” where they recognize freedom of thinking like a kid. They’re taking this unique concept into their model and processes, especially with the new world of digital engagement. Tune in to catch their scaling advice that is essential no matter what industry you are in.
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Product Inventors Rights with Natasha and Fred Ruckel
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
08/20/19 • 59 min
In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation joins us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to stand up for the product inventor’s rights, Natasha and Fred help protect, educate, and empower inventors. As they unfold the ways infringers play in the field and give us advice on how we can combat them, they also go deeper into the rules of copyright protection, the right way to build and launch your brand, and the proper ways to protect your product. As ideas are becoming more creative, so are the ways people steal, so equip yourself with the right education to protect your creative output.
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Asian Sourcing Tips with Rhod Needham
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
07/03/19 • 44 min
Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that needs to be tread carefully. If this new territory for you is in Asia, then you are going to be learning a lot from this episode. Rhod Needham, a product sourcing expert and the Co-Founder of Market Source Asia, pours in his knowledge about sourcing for products in this region, giving some great Asian sourcing tips. They specialize in launching products and collections for both global retailers and start-ups, and Rhod takes us into the systems they have in place and walks us through the development process – from getting ideas into products, down to QC and even selling them. Don’t miss out on this episode as Rhod delivers some great advice about designing, testing products, and broadening your reach.
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Turning Your Product Idea Into A Product Development Plan With Lisa McCarthy Of Make My Idea Real
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
04/28/22 • 40 min
Often, one of the challenging things many creatives face is not finding product ideas but bringing them to life. How do you get things done, planned, and brought to reality? In this episode, Tracy Hazzard is with none other than the creator of Make My Idea Real, Lisa McCarthy. Lisa breaks down the steps in creating a product development plan, which includes zoning in on your target market and goals because there is no one-size-fits-all. She shares some guide questions and tools to help you understand the process not only for today but also for the future. As the saying goes, “hope is not a plan.” Let us take the reins of our ideas and start making them real! Create your plan today!
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FAQ
How many episodes does Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success have?
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success currently has 110 episodes available.
What topics does Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success cover?
The podcast is about Design, Podcasts, Technology and Arts.
What is the most popular episode on Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success?
The episode title 'Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier' is the most popular.
What is the average episode length on Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success?
The average episode length on Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success is 31 minutes.
How often are episodes of Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success released?
Episodes of Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success are typically released every day.
When was the first episode of Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success?
The first episode of Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success was released on May 1, 2018.
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