What To Do When Mass Retailers Like Amazon Become Your Competitors
05/29/18 • 48 min
If you are a thriving vendor with products on Walmart, Staples, other mass retailers’ shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example– if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways– they can either source any number of variations of your products’ Stock Keeping Units (SKU’s) from your manufacturer and persuade them to make your products for them for reselling, or your manufacturer may negotiate with Amazon to achieve the same goal, resulting in an increase in their profit margins and a decrease in yours. At the end of the day, everything is a business decision done in the name of more revenue. This is an issue that a lot of small business owners in the private-labeling industry are experiencing, and something you must take heed of especially if you are just starting out in the same field. Get informed perspectives, tips and useful information on what to do when this happens to you, how to be proactive about it, and many more from business, marketing, and manufacturing industry pros.
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If you are a thriving vendor with products on Walmart, Staples, other mass retailers’ shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example– if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways– they can either source any number of variations of your products’ Stock Keeping Units (SKU’s) from your manufacturer and persuade them to make your products for them for reselling, or your manufacturer may negotiate with Amazon to achieve the same goal, resulting in an increase in their profit margins and a decrease in yours. At the end of the day, everything is a business decision done in the name of more revenue. This is an issue that a lot of small business owners in the private-labeling industry are experiencing, and something you must take heed of especially if you are just starting out in the same field. Get informed perspectives, tips and useful information on what to do when this happens to you, how to be proactive about it, and many more from business, marketing, and manufacturing industry pros.
Love the show? Subscribe, rate, review, and share!
Join the Product Launch Hazzards community today:
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Meet Amazon Seller Training Expert Brenda Crimi
As one of our experts at Product Launch Hazzards, certified Master Amazon seller training expert Brenda Crimi will be dishing great advice every month for aspiring online sellers, as well as curious listeners who want to have an understanding of “all things products, and all things Amazon.” Meet Brenda as she shares her inspiring entrepreneurial journey– from being a consultant, to managing a law firm to selling on Amazon. She found her calling as a successful online entrepreneur launching her own products and managing her own online business on the e-commerce giant’s platform since 2013 and coaching and or managing other aspiring brands and sellers. Brenda shares her no-nonsense expertise and answers your eCommerce selling questions through the Product Launch Hazzards membership office hours and coaching or managing other aspiring brands and sellers.
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Why We Love Being Product Designers
We have been product designers for more than two decades and have won awards for our designs through out the years– but the ultimate accolade for us would have to be the longevity of our products in the market. Over 80 of the products that we have designed for mass retail have been bought and used over and over again by consumers for the past 20 years and counting. We believe that our success in this regard lies in the genuine joy we find in the process of product design, and most importantly, in how it betters the lives of consumers. Reading positive feedback from online customer reviews, especially when users recommend our products to other consumers, gives us immense satisfaction as designers.
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