What To Do When Mass Retailers Like Amazon Become Your Competitors
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success05/29/18 • 48 min
If you are a thriving vendor with products on Walmart, Staples, other mass retailers’ shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example– if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways– they can either source any number of variations of your products’ Stock Keeping Units (SKU’s) from your manufacturer and persuade them to make your products for them for reselling, or your manufacturer may negotiate with Amazon to achieve the same goal, resulting in an increase in their profit margins and a decrease in yours. At the end of the day, everything is a business decision done in the name of more revenue. This is an issue that a lot of small business owners in the private-labeling industry are experiencing, and something you must take heed of especially if you are just starting out in the same field. Get informed perspectives, tips and useful information on what to do when this happens to you, how to be proactive about it, and many more from business, marketing, and manufacturing industry pros.
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05/29/18 • 48 min
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