Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success - A to Z of a Cosmetic Product Launch with Loren West

A to Z of a Cosmetic Product Launch with Loren West

07/24/18 • 45 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or are working on a totally different product category, you will definitely have something to learn from Loren’s rich industry experience. As she connects one beauty product launch process to another, she will show you how all of its moving parts, from teams working on product development, market research, sales and marketing, logistics and more could work in harmony to help you achieve your business goals.

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Previous Episode

Amazon Wants to Buy Your Product Directly – Is That a Good Thing?

If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world’s leading e-Commerce platform, you might have heard of the terms “seller central,” and “vendor central.” Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions– while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products’ sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the e-commerce giant’s platform.

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Next Episode

Shipping Incoterms And Transit Times with Abby Duffield

The biggest thing to know about transit time is the different pieces in the entire timeline chain that we’re looking at. Abby Duffield of Shapiro, a customs brokers and freight forwarder company, says sometimes when you’re looking at a quote, more often than not, when it hits the transit time, it’s talking about the port to port transit time. If you’re looking at a transit time for the sea and air shipment, that transit time is going to be from one port to the other. It might say two to three days. That doesn’t mean that your entire shipment is going to take two to three days, it’s going to take longer than that. You want to make sure that you’re planning out fully what the entire scope of this time is going to bring. Learn more about Incoterms and transit times as Abby breaks it down a little bit more.

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