Research & Design Budget Guidelines
07/15/18 • 99 min
It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything you spend money and effort on as you make and market your product ends up as an asset, an not a liability. We will give you pointers on how you can make a feasible and sustainable research and design budget plan including how to incorporate intellectual property costs into it, especially when you are a startup developing a new product.
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It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything you spend money and effort on as you make and market your product ends up as an asset, an not a liability. We will give you pointers on how you can make a feasible and sustainable research and design budget plan including how to incorporate intellectual property costs into it, especially when you are a startup developing a new product.
Love the show? Subscribe, rate, review, and share!
Join the Product Launch Hazzards community today:
Previous Episode
Market Research Timeline: What Research to Do and When
In general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might be on the invention phase, some of you might be in prototyping phase. Maybe you already have a new product out in the market, or maybe you are looking to expand your SKUs and your brand as a whole. Succeeding at every stage and knowing for sure if someone wants to buy your product requires a great deal of market research, which comes in many different forms, including doing a quantitative survey, focus group discussions, and lots of others. Laura Hazzard guides you through the foundations of market research from methodologies, data analysis including how and when to do them so you can learn how to use maximize your resources and get the most out of your product launch.
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Next Episode
Is Your Idea Patentable? with Jason Webb
Is your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your company, or the ends of your products are all protected under trademark. The books that you write, the art that you create, the songs or the videos that you put together, that’s all copyright things that you can keep a secret. They’re valuable because they are trade secrets. Jason teaches how to make a choice between protecting something with trade secret protection or patent protection.
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