Podcasting as a Marketing Tool - Get Fact Up Episode 65

Published Oct 20, 2017 Andrew: G'day world. Andrew Groat and Chris Hogan coming to you live from the MeMedia Studios here at Burley Heads for, Get Fact Up! And today we're talking about? Chris: Podcasting. Andrew: Podcasting. Chris: Podcasting as a marketing tool. Andrew: Absolutely. Chris: Or a content marketing tool, yeah. Andrew: Are we podcasting? Chris: We are podcasting right now. We're doing a podcast about podcasting. Andrew: We are. We're more vodcasting, so video on demand casting. Chris: Is that what it is? Andrew: Yeah. Chris: Oh, okay. Of course. Of course, it is! Andrew: I actually don't know what "pod" means? Chris: It's just from iPod, it's just stuck around since then. Andrew: Excellent. Cool, let's get cracking on! So podcasting as a marketing tool is actually really effective and I think there's plenty of high profile entrepreneurs that have been alluding to podcasting as a great way to get out to your audience, and that audio is a great way to engage with your audience, especially during those down times that people have. Those mundane tasks that people have throughout their day. Some of those might be driving to and from work, some of them might be walking to and from the post office, or while you're on lunch walking to and from the café, or sandwich shop where you're getting your sandwich. And the other ones are on the weekends, so mowing you know, I have to mow lawn so- Chris: So you listen to a podcast as well. Andrew: ... I listen to a podcast. Chris: I mean, you can listen to a podcast while you're working, you can ... yeah, driving, driving's a big one yeah. Andrew: Yeah, so some people I know that have pretty lack lustre jobs, actually do have a earpiece in one ear, and they're not that engaged with their work, it's packing boxes or something or other, and that's how they get through their day. Chris: Yeah, and stuck on the train, there's heaps of times when- Andrew: Exactly. Chris: ... when you need something like that. The thing is, the reach of podcasting is huge at the moment. There's so many platforms out there that you have access to and everyone's looking for this sort of content. And it's strange, I was talking about this today, like the success of podcast, it's a little bit surprising when you think the format would've died out by now. But I think it's because it's so personal and endearing, and when someone's done it professionally, it really gives you a window into the people behind whatever industry you're talking about. What it's like to be in their shoes and their world. And you learn really vicariously through podcasts I think, so it's a cool format. Andrew: Yeah, a lot of people that I listen to. So one of my good friends got me into listening to podcasts only a few years ago, and the first one I started listening to was Joe Rogan. Now, he's not for everybody, he swears a lot, and he's very opinionated on certain topics, but he'd get some really interesting cats on there, and they have great conversation and tell life stories that are just fascinating. Or they're researchers, they're authors, and they're sharing how they came to write about the book that they wrote, and man, there's some amazing stories that come through. Chris: It's funny, because if you think about these podcasts, and you just feel like you're getting smarter listening to them, it doesn't matter what they're talking about. You're like, "These are smart people talking. I'm getting smarter listening to this." It's just how you, especially Joe Rogan, you feel that way about him, but most of the time he's just talking about crap. Like he's just, he's waffling on about stuff. Andrew: He really is. Chris: But you genuinely feel smarter listening to it. Andrew: You do. You absolutely do. So some of the podcasts that I love is Joe Rogan, London Real was the next one that I think I got into, which is fantastic. Then there's Ben Greenfield's Fitness, which is awesome. Doctor Rhonda Patrick, she's a research scientist and goes heavily into nutrition and is big on mental health and how to improve mental health. Doctor Michael Greger, I'm not sure that he actually has a podcast, but he has appeared on many podcasts and he's also a researcher on nutrition. I'm heavily into nutrition, I love nutrition, so I listen to a lot of those types of ones. But then there's the business ones like Tim Ferris, he's got a great podcast. He's always talking about optimising time and stuff like that, and the guests that he gets on, he's talking to them about how they made the best of their lives and stuff like that. So I guess there's lots of different niches where people can actually plug into with podcasting. Like there's already heaps of podcasts out there worldwide. Chris: Yeah, that's it. A lot of people might think, "There's so much there, is it saturated?" But it's not really. Andrew: No. Chris: The amount of people watching and listening to podcasts doesn't mean saturation, because if you got a unique podcast,...