Advice: (SEO) Search Engine Optimization or (SEO) Someone Else's Opportunity

09/19/22 • 56 min

Do you have a website, and your phones are not ringing? Do you know if your website site has the best SEO possible? Does your website show your business in the best possible light? Can your customer visit your website, book with you, and pay immediately, or do they need to wait for a call or email to move the transition forward? If you do not know the answers to those questions above or you don't like the answers, then you should turn to this week's episode. Erica is joined by David Somerfleck, marketing specialist and website designer, to discuss the importance of a professional website and SEO. Businesses that work with a professional website designer will have increased sales and can level the playing field when competing with larger companies. A great website can help you build your customer base and provide a consistent flow of new leads and customers by building your marketing list. We know the importance of customer retention. You can use your website and email list to provide timely customer service, booking, and payment options providing convivence right to your customers' fingertips. Investing in a remarkable website helps you bring revenue into your business 24/7, even while you sleep.

Topics Highlighted

Providing booking and payment options online is a must for a professional business.
Understanding SEO is a game changer in how your customer finds your business.
Make the most of your marketing efforts by using local SEO by Zip code or hyper-local SEO
Using blogs and links to your website helps you get found by the right people.
Connecting your website to other businesses and your local chamber of commerce can help you get found quickly and provides plenty of networking opportunities to work with other companies.
When planning events, advertise on many different platforms and give yourself at least a month or more to sell seats to ensure you have a full house.
How to use monthly newsletters, limited-time offers, coupons, free courses, and more to drive business to your website and business
Using a professional website helps business owners with higher sales conversations. Remember what one customer is worth to your business over a lifetime? How can a great website increase the number of customers who do business with you, and what would that mean for your bottom line?

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Topics Highlighted

Providing booking and payment options online is a must for a professional business.
Understanding SEO is a game changer in how your customer finds your business.
Make the most of your marketing efforts by using local SEO by Zip code or hyper-local SEO
Using blogs and links to your website helps you get found by the right people.
Connecting your website to other businesses and your local chamber of commerce can help you get found quickly and provides plenty of networking opportunities to work with other companies.
When planning events, advertise on many different platforms and give yourself at least a month or more to sell seats to ensure you have a full house.
How to use monthly newsletters, limited-time offers, coupons, free courses, and more to drive business to your website and business
Using a professional website helps business owners with higher sales conversations. Remember what one customer is worth to your business over a lifetime? How can a great website increase the number of customers who do business with you, and what would that mean for your bottom line?

Previous Episode

Advice: 2 Easy Strategies You Can Use Right Now To Build Your Customer Base

Before tuning into this episode, we recommend you listen to last week's episode. "8 Customer Retention Tips That Build Your Brand and Your Bank Account." In this week's episode, Erica shares her perspective on collecting customer reviews and testimonials as one of the most effective ways to increase trust in your brand. While spotlighting the importance of answering the phone and how, when done correctly, it can help any business increase sales and expand their customer base and brand awareness while costing nothing more than a few hours of your time.
Areas Covered/ Level Beginner & Intermediate

1) Building consistent positive reviews on multiple review platforms inspires trust and confidence in your products and service.

2) Stats on how positive reviews equates to more sale and higher closing rates for your business.

3) What review platforms are best for your industry and what are the top seven reviews sites your business must be on to grow?

4) Looking to attract top talent? Employees use reviews to make decisions and gauge company culture.

5)Identifying industry-specific review sites can give you a competitive edge.

6) How to use reviews beyond marketing, free market research

7) Where and how to use reviews once you start gathering feedback

8) How to have the best position for your business to be ready when a customer calls you

9) Why not answering the phone cost you $$$$$

10) The best way to respond to a customer is when you can't answer the phone

11) Having suggestions and knowledge to help customers solve problems quickly

Next Episode

Advice:How To Create Your Business Plan In 9 Easy Steps

Thomas Edison said," Good fortune is what happens when opportunity meets with planning." If you are a frequent listener, you will often hear our host and guests mention the importance of creating a business plan. When you have a well-thought-out business plan, you can have an advantage over your competition and give your team direction and a shared vision. A business plan supports the business owner and becomes a valuable guide to running day-to-day business operations, setting goals and objectives, hitting sales goals, and keeping costly mistakes at a minimum. The number 10 reasons for business failure are all addressed in a business plan, so our question is, if you could stack the odds of success in your favor by being prepared, why would you wait?
Items discussed

Top reasons businesses fail- Lack of planning, lack of money, or money mismanagement, not keeping up with customer needs or the competition, growing too quickly, not being able to pivot when needed, lack of research or not understanding the industry trends, noneffective marketing plan, not having the right people in place.
Executive Summary
Company Description
Market Research
Organization & Management
Products and Services
Identify your Target Customer
Marketing Plan
Operations Plan
Financial Plan

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