14. Get Your 2025 PR Set: Make This Your Best PR Year Yet

12/10/24 • 17 min

In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025.
She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals.
Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results.
Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.

And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Previous Episode

13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers.
From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business.
Pip also reveals the unexpected magic that happens from brilliant PR.
Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.

00:00
The Birth of Marlow Wine

03:37
Innovative PR Strategies

06:25
Collaborations and Community Engagement

09:29
Press Coverage and Brand Storytelling

12:25
Scaling Challenges and Lessons Learned

14:56
The Importance of Founder Visibility

17:34
Future Plans and Market Adaptation
https://marlo.wine
https://www.instagram.com/marlowine/

Next Episode

15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.
Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.
Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.
Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk
Find out more about my new course Get Known here
https://www.theprset.com/get-known
00:00
Introduction to Happy HQ and Its Mission

03:27
The Evolution of Workplace Culture

06:13
Navigating PR in a B2B Landscape

09:17
Building a Personal Brand Through PR

11:46
Leveraging Content for Discoverability

13:46
The Importance of Authenticity in PR

16:37
Impact of PR on Business Growth

19:20
Preparing for Speaking Engagements

21:43
The Importance of Authenticity in PR

25:58
Strategic Roles in Co-Founding

27:57
Taking Action: From Planning to Execution

29:43
Building Resilience in PR

32:14
Collaborations: A Key to PR Success

33:16
Top Tips for Starting PR

35:23
Looking Ahead: Future Plans for Happy HQ

PR Made Simple - 14. Get Your 2025 PR Set: Make This Your Best PR Year Yet

Transcript

Pippa Goulden (00:07)
Hello and welcome back to PR Made Simple. Right, today we're going to jump straight into it. We're talking about 2025 and what you can be doing and thinking about now in order to get PR set into the new year. So I know that we're hopefully on the wind down towards Christmas or if you are still going for it, the end is nearly in sight. But just doing this little bit of prep from now and into the new year.
will really help you to hit the ground running to nail your PR