PR Made Simple
Pippa Goulden
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
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Top 10 PR Made Simple Episodes
Goodpods has curated a list of the 10 best PR Made Simple episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to PR Made Simple for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite PR Made Simple episode by adding your comments to the episode page.
15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs
PR Made Simple
12/18/24 • 39 min
In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.
Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.
Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.
Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk
Find out more about my new course Get Known here
https://www.theprset.com/get-known
00:00
Introduction to Happy HQ and Its Mission
03:27
The Evolution of Workplace Culture
06:13
Navigating PR in a B2B Landscape
09:17
Building a Personal Brand Through PR
11:46
Leveraging Content for Discoverability
13:46
The Importance of Authenticity in PR
16:37
Impact of PR on Business Growth
19:20
Preparing for Speaking Engagements
21:43
The Importance of Authenticity in PR
25:58
Strategic Roles in Co-Founding
27:57
Taking Action: From Planning to Execution
29:43
Building Resilience in PR
32:14
Collaborations: A Key to PR Success
33:16
Top Tips for Starting PR
35:23
Looking Ahead: Future Plans for Happy HQ
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers
PR Made Simple
10/08/24 • 46 min
In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.
Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.
Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage.
Some key takeaways:
- PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
- It's okay (and actually better) to be real on social media
- Authenticity in personal branding has been key in building trust with her audience.
- Your mindset plays a huge role in dealing with business challenges
- Knowing your audience is crucial for effective marketing and PR
- Repeating core messaging helps customers remember and recognize the brand.
- Sometimes, the best opportunities come from unexpected places
Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
12/10/24 • 17 min
In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025.
She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals.
Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results.
Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
02/12/25 • 13 min
In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.
Key takeaways:
- A quick daily habit makes all the difference
- Having a PR strategy saves time
- Daily habits in PR create momentum and consistency.
- Setting targets helps maintain focus and accountability.
- Networking is essential for getting known for what you do.
- Staying informed about what's going on out there is important
- Having a list of PR opportunities helps
Whether you're struggling to find time for PR or looking to enhance your current strategy, this episode provides actionable steps to make PR an effortless part of your business routine. Perfect for small business owners, entrepreneurs, and anyone managing their own PR.
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth.
Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business.
They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the right collaborators - plus how to make sure they work hard for your business to help you achieve your goals.
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucywoolfe/
and here: https://www.thescaleupcollective.com
These are some of the tools that Lucy Mentions in the chat:
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
01/07/25 • 37 min
Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.
In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)
Get ready to discover:
- Why your brain might be playing tricks on your PR efforts (and how to turn the tables)
- The real reason you're procrastinating about that pitch email
- How to become besties with your inner critic (yes, really!)
- The mindset shifts that could transform your PR game overnight
If you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business.
This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction.
Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert here
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR
PR Made Simple
10/15/24 • 15 min
Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too.
She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
12. Working With Influencers with Cat Sims
PR Made Simple
11/26/24 • 47 min
This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters.
Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships
Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.
And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!
Find out more here
00:00
Introduction to Cat Sims and Her Journey
03:00
The Evolution of Influencer Marketing
05:48
Using Social Media as a PR Tool
11:00
Navigating Different Social Media Platforms
14:07
Content Creation: Strategy vs. Spontaneity
17:55
Building Relationships with Influencers
22:12
Finding the Right Influencers for Your Brand
25:00
Gifting Strategies for Small Businesses
26:15
The Cost of Influence:
28:07
Evolving Influencer Marketing: From Gifting to Partnerships
30:51
Building Genuine Brand Relationships
32:39
Navigating the Influencer Landscape: Challenges and Opportunities
35:07
The Joy of Working with Small Brands
37:09
The Primitive Power Triangle: Decision-Making in Collaborations
41:00
Advice for Small Businesses: Engaging with Influencers
45:00
The Future of Influencing: Writing and Broadcasting Aspirations
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
01/14/25 • 20 min
In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.
From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity.
She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building.
00:00
Introduction to PR Opportunities
03:08
Overcoming Imposter Syndrome
06:00
The Pitching Process
08:59
Preparation for Public Speaking
11:48
The Impact of Speaking Engagements
14:59
Future Plans and Community Support
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
PR Success Story: From Surgeon to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan
PR Made Simple
03/11/25 • 44 min
PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.
She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.
Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.
The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity.
TOP TAKEAWAYS
- Finding New Purpose: How life's unexpected turns can lead to meaningful new directions
- Authenticity as Strategy: Why genuine connection forms the foundation of effective PR
- Strategic Communication: Thoughtful approaches to maintaining presence and relevance
- Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge
- Building Media Presence: The reality of creating lasting impact through consistent effort
- Emotional Resilience: Navigating public visibility while protecting your wellbeing
- Purpose-Driven Advocacy: Using personal experience to create positive change
Find Liz in Instagram here
More info on her website here
Her podcast here
Her YouTube here
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
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FAQ
How many episodes does PR Made Simple have?
PR Made Simple currently has 25 episodes available.
What topics does PR Made Simple cover?
The podcast is about Marketing, Founder, Entrepreneur, Entrepreneurship, Public Relations, Podcasts, Small Business and Business.
What is the most popular episode on PR Made Simple?
The episode title '4. Let's Get Your PR Started' is the most popular.
What is the average episode length on PR Made Simple?
The average episode length on PR Made Simple is 27 minutes.
How often are episodes of PR Made Simple released?
Episodes of PR Made Simple are typically released every 7 days.
When was the first episode of PR Made Simple?
The first episode of PR Made Simple was released on Sep 6, 2024.
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