Understand, Connect and Deliver – with Clare Coupe

01/21/25 • 33 min

Clare Coupe’s career isn’t your standard comms story. She started in marketing, cutting her teeth in higher education before pivoting into communications. Now, as Head of Communications and Public Affairs for Lancashire County Council (LCC), she brings a sharp, clear-eyed approach to the role. Clare’s secret weapon? A marketing-honed radar for audience needs that makes her a powerhouse in the PR world. If you’re in PR or comms and you’re not thinking audience-first, Clare’s here to wake you up. Here’s what she’s bringing to PR in the Real World.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Mastering Comms – with Shirah Bamber

Shirah Bamber has earned a reputation as the go-to problem solver throughout her career. With her directorship at Alma, a top communications and strategy consultancy, she’s built an impressive CV that spans across challenging roles from the public and private sectors. With many strings to her bow, insights from a well-rounded comms guru like Shirah are pure gold for PR and communications professionals.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Redefining the PR Playbook – with Nigel Sarbutts

Nigel Sarbutts is one of the UK PR industry’s most respected figures. With a CV that includes MD of Connectpoint PR and later Burson-Marsteller – Communique, he has plenty of knowledge to share. Not one to rest on his laurels Nigel has now built a PR freelance network from the ground up. The PR Cavalry is a freelance PR matchmaking platform. His advice is refreshing and practical — this is his appearance on PR in the Real World.

Hosted on Acast. See acast.com/privacy for more information.