PR in the Real World

Viva PR

PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.

The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

Hosted on Acast. See acast.com/privacy for more information.

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Top 10 PR in the Real World Episodes

Goodpods has curated a list of the 10 best PR in the Real World episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to PR in the Real World for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite PR in the Real World episode by adding your comments to the episode page.

I Nearly Quit PR – with CIPR President: Advita Patel

PR in the Real World

03/31/25 • 52 min

Advita Patel is a big hitter in the comms world. As the founder of CommsRebel, CIPR president, a fighter for inclusivity and a northerner boot – she really is the ideal podcast guest. From a working class BAME background in Bolton to leading national conversations in comms, Advita’s story is one of resilience and finding your voice. Her insights into how to build inclusivity through effective comms and the importance of confidence in PR are worth listening to. Tune in, this one’s a home run!

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The PR Data Revolution Starts Here – with Alex Waddington

PR in the Real World

02/18/25 • 49 min

Alex of Whetstone Communications cut his teeth in journalism before shifting to PR and comms. At first glance it seems like a conventional path, but he’s recently pivoted back into journalism - this time with a focus on data. Enter data journalism. Put simply, it’s one of the many arenas where data is shaking things up.

With vast datasets at our fingertips, and AI models hungry to analyse them, the storytelling potential is rife. Whether in journalism, PR, or comms, data-led storytelling is a game-changer. Anyone who claims to be curious about change in the PR industry needs to tune in to this episode.

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Understand, Connect and Deliver – with Clare Coupe

PR in the Real World

01/21/25 • 33 min

Clare Coupe’s career isn’t your standard comms story. She started in marketing, cutting her teeth in higher education before pivoting into communications. Now, as Head of Communications and Public Affairs for Lancashire County Council (LCC), she brings a sharp, clear-eyed approach to the role. Clare’s secret weapon? A marketing-honed radar for audience needs that makes her a powerhouse in the PR world. If you’re in PR or comms and you’re not thinking audience-first, Clare’s here to wake you up. Here’s what she’s bringing to PR in the Real World.

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Mastering Comms – with Shirah Bamber

PR in the Real World

01/14/25 • 38 min

Shirah Bamber has earned a reputation as the go-to problem solver throughout her career. With her directorship at Alma, a top communications and strategy consultancy, she’s built an impressive CV that spans across challenging roles from the public and private sectors. With many strings to her bow, insights from a well-rounded comms guru like Shirah are pure gold for PR and communications professionals.

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Pressure Cooker - PR on the Policing Frontline with Liz Riding

PR in the Real World

01/07/25 • 60 min

Communications for a police force is a unique, different beast. Challenging goals, tight budgets, high-profile incidents and managing 30+ murders in a single year make it a demanding environment. For PR professionals, it requires navigating complex media ecosystems and addressing the demands of a 24/7 news cycle.

Someone who knows this world inside out is Liz Riding, Head of Media and Engagement for Lancashire Constabulary. Throughout her 28-year tenure, Liz has faced countless comms challenges. For her, what most would call a crisis is just another day at the office. For the record, she describes the job as a privilege.

Liz’s insights are invaluable to anyone in PR and communications. This episode of PR in the Real World is brimming with lessons only someone as experienced as Liz could offer.

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Finding your voice – with Andrew Thorp

PR in the Real World

12/10/24 • 40 min

In this session of PR in the Real World we welcomed Andrew Thorp — business speaker, communications skills trainer and public speaking guru. After over two decades in the golf industry, Andrew discovered a passion for storytelling. His insights and tips are invaluable for those in any communications industry. Here’s how Andrew Thorp reimagined what we call verbal PR.

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The Measurement Revolution – with Steph Bridgeman

PR in the Real World

11/12/24 • 50 min

PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

In this episode, Viva's Managing Director Tony Garner discusses all things PR measurement with industry Guru, Steph Bridgeman.

Steph is the founder of Experienced Media Analysts, an award-winning media insight Consultancy and board member of the International Association for the Measurement and Evaluation of Communication - AMEC.

Hosted on Acast. See acast.com/privacy for more information.

Introducing: PR in the Real World

PR in the Real World

11/05/24 • 10 min

PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

In this episode, Viva's Managing Director Tony Garner introduces the series with fellow Director Lucie Rohani. They discuss what PR is to Viva and what you can expect from the series.

Hosted on Acast. See acast.com/privacy for more information.

PR from the Other Side: A Business Leader’s Perspective – with Andrew Wood

PR in the Real World

02/25/25 • 45 min

Andrew is a business powerhouse, having co-founded ESP Play at the age of 19 and turning it into the multimillion-pound business it is today, he knows a thing or two about what makes a business sink or swim. Additionally, as if Andrew’s credentials weren’t impressive enough, he salvaged a struggling firm, Quest Electrical, and made it into a healthy competitive enterprise. Whilst Andrew doesn’t have a PR or comms background, climbing the business ladder like this means you know effective PR when you see it. Without any native affection for the industry – he offers refreshing and straight-talking insights on what businesses look for in agencies. Every PR and comms professional who wants to know what PR looks like from the other side of the pitch needs to give this a listen.

Hosted on Acast. See acast.com/privacy for more information.

Creative Comms on a Shoestring – with Ginette Unsworth

PR in the Real World

04/22/25 • 50 min

This episode of PR in the Real World is a masterclass in stretching budgets, earning trust, navigating crises, and creating standout campaigns that drive genuine change. Whether you’re managing an internal comms machine, or trying to spark cultural shifts on minimal spend — this one’s for you.

Hosted on Acast. See acast.com/privacy for more information.

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FAQ

How many episodes does PR in the Real World have?

PR in the Real World currently has 21 episodes available.

What topics does PR in the Real World cover?

The podcast is about Marketing, Management, Public Relations, Podcasts and Business.

What is the most popular episode on PR in the Real World?

The episode title 'Employee Ownership Done Right – with Caroline Noblett' is the most popular.

What is the average episode length on PR in the Real World?

The average episode length on PR in the Real World is 43 minutes.

How often are episodes of PR in the Real World released?

Episodes of PR in the Real World are typically released every 7 days.

When was the first episode of PR in the Real World?

The first episode of PR in the Real World was released on Nov 5, 2024.

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PR in the Real World

Viva PR

Top 10 PR in the Real World Episodes

FAQ

How many episodes does PR in the Real World have?

What topics does PR in the Real World cover?

What is the most popular episode on PR in the Real World?

What is the average episode length on PR in the Real World?

How often are episodes of PR in the Real World released?

When was the first episode of PR in the Real World?

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