When Average is Not Good Enough

04/11/12 • 6 min

Are you settling for average results from your publicity efforts? Average is is defined as normal and typical and also described as common, moderate, ordinary, passable, undistinguished and dime a dozen. If you are doing something because that's how its been done before...because it is the norm, then don't be surprised if your results are just passable. You deserve more and it doesn't take that much more effort to work with people and businesses that are atypical, exceptional, and extraordinary.

Previous Episode

Is Another Area of Your Business Hindering Your PR Efforts?

Search engine optimization - more commonly called SEO is very important in business today. SEO strategists help companies improve their natural rank on search engines. You need to make sure that the proper SEO strategies are a part of your marketing plan and that you are pro-active in continually improving your ranking. What you don't want to happen is to get "obsessed" about your SEO ranking and forget about all other aspects of your business.