A latte with Katie Zeppieri
08/22/24 • 42 min
In this episode, Matisse chats with Katie Zeppieri, the founder and chief brand strategist of The MicDrop Agency, about all things branding.
About Katie Zeppieri
Katie Zeppieri is a 2x TEDx speaker, author, social influencer, media personality, and founder and chief brand strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and marketing firm specializing in brand amplification for innovative companies and people. MicDrop’s roster of clients ranges from high-growth tech startups to serial entrepreneurs to C-suite executives and reality TV stars, including Netflix “Love Is Blind” stars Deepti Vempati and Kelly Chase, who together have a combined total of over 1.4 million followers.
Katie is a sought-after speaker, consultant and guest expert who speaks brand strategy, PR and marketing. Some of the topics Katie is frequently asked to speak about include: how to attract media attention, how to use speaking to build your business, and how to build a personal brand. She has been featured in numerous publications, including Forbes, The Huffington Post, Virgin Radio, and SiriusXM, and most recently, she has been recognized as the 2024 Emerging Leader in the Marketing and Advertising category by The Peak.
Before launching The MicDrop Agency, Katie built GIRL TALK Day, Canada's largest girl empowerment event, and an international school chapter network impacting over 100 schools and reaching over 15,000 girls in the seven years of the organization's operation.
Katie has recently launched a podcast titled Get Mic'd with Katie Zeppieri, a marketing podcast about the ins and outs of building a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding, and PR. The audience for this podcast is CEOs, entrepreneurs, and marketing professionals looking to uplevel their game. Some noteworthy guests include the Shark Tank investor Matt Higgins and CEO of The Atlantic, Nicholas Thompson.
Katie is on a mission to redefine the status quo in Marketing and PR. She's built The MicDrop Agency into a modern powerhouse, setting the standard for the future of Communications. By seamlessly integrating Marketing, PR, Branding, Communications, and Digital Strategies, Katie empowers innovative companies and individuals to not just amplify their brand but authentically connect with and captivate their audience.
Follow Katie and The MicDrop Agency:
Website - The MicDrop Agency
LinkedIn - Katie Zeppieri
Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis
In this episode, Matisse chats with Katie Zeppieri, the founder and chief brand strategist of The MicDrop Agency, about all things branding.
About Katie Zeppieri
Katie Zeppieri is a 2x TEDx speaker, author, social influencer, media personality, and founder and chief brand strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and marketing firm specializing in brand amplification for innovative companies and people. MicDrop’s roster of clients ranges from high-growth tech startups to serial entrepreneurs to C-suite executives and reality TV stars, including Netflix “Love Is Blind” stars Deepti Vempati and Kelly Chase, who together have a combined total of over 1.4 million followers.
Katie is a sought-after speaker, consultant and guest expert who speaks brand strategy, PR and marketing. Some of the topics Katie is frequently asked to speak about include: how to attract media attention, how to use speaking to build your business, and how to build a personal brand. She has been featured in numerous publications, including Forbes, The Huffington Post, Virgin Radio, and SiriusXM, and most recently, she has been recognized as the 2024 Emerging Leader in the Marketing and Advertising category by The Peak.
Before launching The MicDrop Agency, Katie built GIRL TALK Day, Canada's largest girl empowerment event, and an international school chapter network impacting over 100 schools and reaching over 15,000 girls in the seven years of the organization's operation.
Katie has recently launched a podcast titled Get Mic'd with Katie Zeppieri, a marketing podcast about the ins and outs of building a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding, and PR. The audience for this podcast is CEOs, entrepreneurs, and marketing professionals looking to uplevel their game. Some noteworthy guests include the Shark Tank investor Matt Higgins and CEO of The Atlantic, Nicholas Thompson.
Katie is on a mission to redefine the status quo in Marketing and PR. She's built The MicDrop Agency into a modern powerhouse, setting the standard for the future of Communications. By seamlessly integrating Marketing, PR, Branding, Communications, and Digital Strategies, Katie empowers innovative companies and individuals to not just amplify their brand but authentically connect with and captivate their audience.
Follow Katie and The MicDrop Agency:
Website - The MicDrop Agency
LinkedIn - Katie Zeppieri
Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis
Previous Episode
A latte with Eugene Woo
In this episode, Matisse chats with Eugene Woo, the CEO of Venngage, about easy ways to create accessible documents while comparing the various platforms used today.
About Eugene Woo
As an engineer with a passion for visual storytelling, Eugene Woo recognized the challenges many faced in design. This inspired him to master infographics and subsequently create Venngage, a platform that empowers you to transform your ideas into vibrant visuals without any design experience.
Follow Eugene and Venngage:
Website (Affiliate link)LinkedIn: Eugene Woo
Instagram: @Venngage
YouTube: @VenngageVids
Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis
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A latte with Claudia Costello
In this episode, Matisse chats with Claudia Costello, a senior account executive at 104 West and the community manager for The PR Habitat.
About Claudia Costello
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Follow Claudia and The PR Habitat:
LinkedIn- Claudia Costello
LinkedIn - The PR Habitat (Company page)
LinkedIn - The PR Habitat (Group page)
Instagram - The PR Habitat
Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis
PR & Lattes - A latte with Katie Zeppieri
Transcript
[Music]
Matisse Hamel-NelisHello and welcome back for another episode of PR & Lattes, the podcast where you can fill up your cup on everything PR and communications. I'm your host, Matisse Hamel-Nelis, and I am so excited to have you join me today for a brand new episode. Before we get started, make sure you subscribe to this podcast wherever you're listening to it, to get notified each week during the
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