314. Why Marketing Is Not One Size Fits All: Marketing Strategist Stephanie Riel Talks TikTok, Pinterest And Text
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02/10/22 • 31 min
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Today, I’m joined by brand strategist, marketing consultant and entrepreneur Stephanie Riel. We break down the top three trends in marketing and how you can get on board as a DIY’er or by hiring an agency. Stephanie and I share tangible tips that anyone can implement to get the most out of their marketing efforts. We dive into how to connect with your community in an authentic and thoughtful way, plus debunk some misconceptions about Pinterest. Tune in to hear more of our conversation about taking your marketing to the next level in 2022!
In this episode we talk about:
- How Stephanie started her first business at the age of 22
- What helped Stephanie take the first leap to starting Riel Deal Marketing
- Deciding which social media platforms are right for your brand
- The unique connection that video and audio create
- Tips on how to be responsible with text marketing
- How Pinterest helps scale efforts and grow visibility
Click HERE to get access to our FREE "Behind The Success" series of stories from successful female entrepreneurs.
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
CONNECT WITH STEPHANIE
facebook.com/stephanieriel.rieldeal
CONNECT WITH POWERHOUSE WOMEN
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
GUEST BIO
Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.
Today, I’m joined by brand strategist, marketing consultant and entrepreneur Stephanie Riel. We break down the top three trends in marketing and how you can get on board as a DIY’er or by hiring an agency. Stephanie and I share tangible tips that anyone can implement to get the most out of their marketing efforts. We dive into how to connect with your community in an authentic and thoughtful way, plus debunk some misconceptions about Pinterest. Tune in to hear more of our conversation about taking your marketing to the next level in 2022!
In this episode we talk about:
- How Stephanie started her first business at the age of 22
- What helped Stephanie take the first leap to starting Riel Deal Marketing
- Deciding which social media platforms are right for your brand
- The unique connection that video and audio create
- Tips on how to be responsible with text marketing
- How Pinterest helps scale efforts and grow visibility
Click HERE to get access to our FREE "Behind The Success" series of stories from successful female entrepreneurs.
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
CONNECT WITH STEPHANIE
facebook.com/stephanieriel.rieldeal
CONNECT WITH POWERHOUSE WOMEN
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
GUEST BIO
Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.
Previous Episode
313. If I Had To Start Over And Build Powerhouse Women From Zero, Here's What I Would Do
I was recently asked the question that if I had to start all over and build the Powerhouse Women community from zero, knowing everything I know today, but starting at zero, what would I do? Today, I’m sharing the top four things that I think would absolutely have grown the community and business so much faster if I had done them within the first 90 days of launching. I also discuss how you can reframe these tips if you’ve already established your business but are looking for a reset. Tune in to hear more about the keys to growing your audience and what I wish I knew at the beginning of my journey.
In this episode we talk about:
- Consistently showing up on one platform
- Repurposing content in a meaningful way
- Staying focused on the main problem that your idea solves
- A breakdown of how I structure my daily hour of interacting on social media
- The power of hosting regular community engagement opportunities
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Not part of the Girl Gang Community yet? Join today and get your first month FREE for being a loyal podcast listener! Girl Gang Membership
CONNECT WITH POWERHOUSE WOMEN
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
EPISODE TIMELINE & DISCUSSION QUESTIONS
( 2:57 ) Welcome back to another episode of Powerhouse Women!
( 3:25 ) Lindsey introduces the question that inspired today’s episode.
( 5:02 ) Lindsey says the first thing she would do is choose one platform to show up consistently on for 90 days.
( 7:37 ) Lindsey explains how she would repurpose content from her podcast on Instagram.
( 9:21 ) The second thing Lindsey would do is choose one problem for her brand to solve.
( 12:16 ) Lindsey says the third thing is to, “commit at least one hour every single day to interact on whatever that chosen platform is.”
( 13:23 ) Lindsey explains how to be intentional about that hour on social media.
( 18:34 ) Lindsey breaks it down to 30 minutes of outreach, 10 minutes of research on well-performing content, 10 minutes of trend research, and 10 minutes of responding to DMs.
( 19:17 ) Lindsey says the fourth thing is, “I would look for a way to host regular opportunities for these people that I'm engaging with to connect with each other, both online and maybe even in person depending on what your business is.”
( 25:02 ) Text the word MENTOR to (602) 536-7829 for weekly business and mindset tips delivered straight to your phone!
Next Episode
315. The #1 Thing That You Can Do To Scale Your Business This Year With Lori Harder, Host Of The Earn Your Happy Podcast
Today, I’m joined by founder of Lite Pink and host of the Earn Your Happy podcast, Lori Harder! We’re talking about the number one thing that you can do to scale your business this year: join a mastermind. Getting into the rooms and connecting with the people who inspire us has been the best way to level up. Having a community of people who can act as both your launch pad and your crash pad is crucial to accelerating your success. Tune in to hear more about our experiences with mastermind events and what makes the Powerhouse Women Mastermind so special.
In this episode you will learn:
- What you can expect from a mastermind
- Our favorite mastermind memories
- Why these events speed up your growth trajectory
- Tapping into your collective network
- Expanding your tolerance for risk
PROMOS
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership
Click HERE to text the word MASTERMIND to (602) 536-7829 for the link and more details about the Powerhouse Women Mastermind.
CONNECT WITH LORI
instagram.com/girlfriendsandbusiness
Listen to Girlfriends & Business
Listen to Earn Your Happy
CONNECT WITH POWERHOUSE WOMEN
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
ABOUT LORI
Lori Harder has built 3 separate seven-figure businesses. She is the founder and CEO of Lite Pink, a new lite rosé wine spritz and non-alcoholic rosé. She is a best-selling author and the host of The Earn Your Happy podcast with 32 million downloads, and co-hosts the new podcast Girlfriends & Business, launched alongside Alli Webb (founder of Drybar) and Brittany Driscoll (founder of Squeeze). Her career started in fitness as a 3X fitness world champion, 11X fitness cover model, and gym owner. Her true calling in business was revealed through her experience becoming a Top 7-figure earner in network marketing.
EPISODE TIMELINE & DISCUSSION QUESTIONS
( 0:51 ) Welcome back to another episode of Powerhouse Women!
( 1:00 ) Lindsey introduces today’s guest, Lori Harder.
( 2:39 ) Lori asks Lindsey what is the number one thing you can do to scale your business.
( 4:54 ) Lori asks Lindsey how you can support yourself outside of those girlfriend relationships.
( 5:40 ) Lindsey talks about the power of being in a room where everyone has invested to be in it.
( 6:39 ) Lori shares some of her most transformative mastermind experiences.
( 10:13 ) Lindsey explains what makes the Powerhouse Women Mastermind different.
( 14:13 ) Lindsey compliments Lori for being dedicated to building her brand, but also helping lift other entrepreneurs up.
( 16:18 ) Lori says that masterminds help you build your risk tolerance.
( 17:49 ) Lindsey explains the ideal candidate for the Powerhouse Women Mastermind.
( 20:57 ) Text MASTERMIND to (602) 536-7829 for the link and more details about the Powerhouse Women Mastermind.
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