Increase Visibility (and Sales) Using Curiousity Marketing w/Emily Aborn
08/21/23 • 33 min
In today's world, we are almost constantly bombarded by marketing. So how do you stand out among the noise? How do you get your target market to listen to your message?
In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing.
By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.
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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/
Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
--
Episode Highlights:
(04:24) To effectively create connections with your audience, a sense of curiosity is essential!
(09:13) What are the four basic types of curiosity, and how can you apply this knowledge to benefit your marketing?
(14:44) The importance of truly understanding who your audience is and what they want.
(16:40) What five key strategies contribute to heightened curiosity in your content?
(28:38) How following your own curiosity enhances the depth and appeal of your content.
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To connect with Emily Aborn:
Website:https://emilyaborn.com/
Instagram: https://www.instagram.com/emilyaborn/
LinkedIn:https://www.linkedin.com/in/emilyaborn/
Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising
In today's world, we are almost constantly bombarded by marketing. So how do you stand out among the noise? How do you get your target market to listen to your message?
In this episode, Content Copywriter Emily Aborn talks about leveraging the power of curiosity for powerful and effective business marketing.
By tapping into the natural human inclination towards curiosity, you can create compelling marketing campaigns that get your target audience to notice you, devour your content and excitedly wait for more from you.
--
For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/
Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
--
Episode Highlights:
(04:24) To effectively create connections with your audience, a sense of curiosity is essential!
(09:13) What are the four basic types of curiosity, and how can you apply this knowledge to benefit your marketing?
(14:44) The importance of truly understanding who your audience is and what they want.
(16:40) What five key strategies contribute to heightened curiosity in your content?
(28:38) How following your own curiosity enhances the depth and appeal of your content.
–-
To connect with Emily Aborn:
Website:https://emilyaborn.com/
Instagram: https://www.instagram.com/emilyaborn/
LinkedIn:https://www.linkedin.com/in/emilyaborn/
Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising
Previous Episode
What's Really Happening in the Coaching Industry (and why it should matter to you) w/ Sarah Rose
There's a lot going down in the (unregulated) coaching industry these days and it needs to be talked about!
While a good coach can provide valuable guidance and support in life, love and business, it's essential to acknowledge that not all coaching experiences are positive.
In this episode, Sarah Rose, a Mental Health Advocate and Life/Business Coach for Coaches, talks about the dynamics playing out in the coaching industry recently and how consumers can make more informed choices and coaches can strive to do better.
--
For more information on joining the Powerful Women Rising Community:
https://www.powerfulwomenrising.com/joinpwrc/
Connect With Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
--
Episode Highlights:
(07:01) The definition of life coaching includes proactive and preventative mental health care.
(10:12) People report diverse opinions and experiences of the coaching world, some describing it as life-changing while others find it potentially harmful!
(19:56) Addressing common misconceptions in coaching.
(28:33) Things to consider when deciding to invest in a coach.
(34:38) How coaches can take proactive steps to enhance the ethical standards of the coaching industry.
–-
To learn more about Sarah Rose and her program, Coach to CEO: https://www.lifecoachtoceo.com/
To connect with Sarah Rose on Instagram: https://www.instagram.com/coachwithsarah/
Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising
Next Episode
The Rules of Entrepreneurship (and When to Break Them) w/ Melanie Childers
In life and business, people often follow rules because they're taught it's the only and right way to achieve success.
But guess what? That's not always true!
In this episode, our guest, Melanie Childers, a Master Coach, talks about making a more significant impact by breaking the rules and starting to do things in your own way.
You can shine and do great things by being yourself and not just blending in with the crowd. It's like standing out in a good way without struggling to fit in!
--
For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/
Follow Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising
--
Episode Highlights:
(07:21) Balancing between following rules and assessing if the situation demands rule-breaking is important.
(11:44) The relationship with rules evolves. Choosing when to follow, bend, or break rules is based on a person's context and values.
(19:39) Why is it difficult, especially for women, to feel comfortable breaking the rules?
(25:03) When you break the rules, you're essentially being okay with being yourself, and you're open to any consequences!
(30:46) The decisions about running your business are yours to make!
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To Connect with Melanie Childers:
TikTok: https://www.tiktok.com/@themelaniechilders
LinkedIn: https://www.linkedin.com/in/melaniechilders/
Facebook: https://www.facebook.com/melaniedc
Instagram: https://www.instagram.com/melaniechilderscoaching/
Podcast: https://podcasts.apple.com/us/podcast/the-bad-b-tch-entrepreneur/id156884510
Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising
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