Powerful Women Rising - A Business Podcast for Female Entrepreneurs

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Content Is Connection. And Connection is Currency.

In this episode of Powerful Women Rising, I'm joined for the second time by my friend Emily Aborn. She's a fantasic copywriter, funny meme enthusiast and the the voice you hear at the beginning of every episode of this podcast!
We discuss ways to make content creation simple AND fun. Even if you think you hate content creation or that you suck at it, Emily has practical tips you can start using today to create more authentic, engaging content that resonates with your audience and gets results.
What We’ll Cover:

• How creating content in four specific categories makes the process easier and more streamlined.
• The secret to understanding your audience and using specificity to stand out.
• How to stay consistent with content creation without burning yourself out.
• The art of repurposing content to maximize your reach.

If you've ever felt overwhelmed, stuck or unsure what to say when creating content, this episode will help you simplify the process and create content that truly connects and converts!
Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Connect with Emily on Instagram: https://www.instagram.com/emilyaborn
• Listen to the Content with Character podcast!
• Check out Emily's first interview on PWR episode #30 - Increase Visibility and Sales Using Curiosity Marketing

Loved the episode? Here are four ways you can show your support:
1. Buy me a coffee to show your appreciation!
2. Leave a five-star review
3. DM me on Instagram and let me know
4. Share it with a friend!

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising

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Establishing a strong presence and ensuring widespread awareness of your business and brand is essential for achieving success and facilitating growth! But how can you effectively accomplish this?
In this episode, our guest, Antoinette Logan, Founder of the Iconic Speakers Network, discusses the PPP strategies.
By combining these strategies, you'll be able to position yourself as an expert, increase your brand presence and make sure that the right people know you exist!

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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/

Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising

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Episode Highlights:

(04:52) PPP strategies elevate brand visibility, awareness, authority, and credibility and enhance brand positioning.

(06:04) Take your business to the next level with podcasting. Should you start your own podcast or be on other people's podcasts?

(08:59) Presentations make you stand out, be memorable, be seen as an expert, and likely lead to business opportunities.

(11:40) Public relations is a powerful tool that can position your business and brand directly in front of the mass media.

(19:35) To ensure people know you exist, focus on these four essential things!

(22:31) Some recommendations to consider for individuals who are eager to begin exploring PPP strategies.

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To learn more about Antoinette Logan: https://linktr.ee/askmslogan

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising

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New business owners and even seasoned veterans can find themselves drowning in a sea of "experts" telling you what to do and how to do it. It can be easy to lose sight of your own unique voice when you're always trying to "do what works" but your voice is truly your most valuable business asset.
In this episode, Content Creation and Presentation Skills Coach Ron Ben-Joseph talks about embracing authenticity by honoring your voice in business. He shares about his own compelling journey with finding his voice, digs into why it can be so difficult (for women especially) to find your voice and how to use your voice as a powerful tool that can propel your business forward and pave the way for long-term success!
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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/

Follow Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
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Episode Highlights:

(11:03) The significance of finding your voice in business differentiates your brand from competitors, allowing you to stand out in a crowded market!

(16:15) Discovering their voice empowers entrepreneurs to unlock numerous business benefits.

(18:21) There are several factors that can contribute to women's difficulties in finding their voice.

(23:33) There is no substitute for authenticity when making an impact and connecting with others.

(27:00) How can women effectively leverage their voice in their business once they have found it?

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To learn more about Ron Ben-Joseph: https://artfulspeaking.com/

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising

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Female entrepreneurs often have a strong drive to create wealth and financial success. They are willing to take risks and make sacrifices to achieve their goals. But despite their best efforts, their strategies may not work - which can lead to frustration and burnout.
In this episode, Christine Corcoran, a Business Mindset Master Coach, shares proven strategies for creating a sustainable business model that brings in money consistently.
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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/

Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
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Episode Highlights:

(05:25) Avoiding common pitfalls: why some businesses don't succeed.

(07:26) How your beliefs impact your ability to make money consistently.

(09:19) Most women struggle with making money consistently. How can we overcome that and break through to the next level?

(13:47) The impact of early experiences on a person's financial mindset.

(18:20) Addressing common fears that impact business owners.

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To get your copy of Christine's 10 Money Mindset Shifts to Supercharge your Business, click here: https://christine-corcoran-8c76.mykajabi.com/moneymindset

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising

Send us a text

What if the secret to growing your business wasn't more work - but smarter systems?

In today's new episode of Powerful Women Rising, I chat with Melissa Rich, a systems and operations consultant for small businesses, about how mastering workflows and systems can help entrepreneurs reclaim their time and focus on what they truly love.
Melissa breaks down how the things many of us see as the "boring" side of business (templates, workflows, automations, etc.) can actually be the secret to happier clients, better connections and more sustainable growth.
What you'll learn:

• What the "Client Journey" really is , why it matters and how to map it out.
• Common mistakes small business owners make with systems - and how to avoid them.
• Tools and strategies to streamline operations using automations while still delivering a high-touch experience.

This episode will help you take control of your business operations and build systems that support your goals without draining all your time and energy.
Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• To learn more about Melissa Rich: https://workwithpeapod.com/
• Connect with Melissa on LinkedIn or Instagram
• Also mentioned in this episode: PWR Episode #81 - The Power of GIFs in Connecting With Your Audience w/Deanna Seymour

Loved the episode? Here are four ways you can show your support:
1. Buy me a coffee to show your appreciation!
2. Leave a five-star review
3. DM me on Instagram and let me know
4. Share it with a friend!

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising