Creating Content That Connects and Converts w/Emily Aborn

02/24/25 • 40 min

Powerful Women Rising - A Business Podcast for Female Entrepreneurs

Content Is Connection. And Connection is Currency.

In this episode of Powerful Women Rising, I'm joined for the second time by my friend Emily Aborn. She's a fantasic copywriter, funny meme enthusiast and the the voice you hear at the beginning of every episode of this podcast!
We discuss ways to make content creation simple AND fun. Even if you think you hate content creation or that you suck at it, Emily has practical tips you can start using today to create more authentic, engaging content that resonates with your audience and gets results.
What We’ll Cover:

How creating content in four specific categories makes the process easier and more streamlined.
The secret to understanding your audience and using specificity to stand out.
How to stay consistent with content creation without burning yourself out.
The art of repurposing content to maximize your reach.

If you've ever felt overwhelmed, stuck or unsure what to say when creating content, this episode will help you simplify the process and create content that truly connects and converts!
Links & References:

Join us at our next PWR Virtual Speed Networking Event!
For even deeper connections, check out the Powerful Women Rising Community!
Connect with Emily on Instagram: https://www.instagram.com/emilyaborn
Listen to the Content with Character podcast!
Check out Emily's first interview on PWR episode #30 - Increase Visibility and Sales Using Curiosity Marketing

Loved the episode? Here are four ways you can show your support:
1. Buy me a coffee to show your appreciation!
2. Leave a five-star review
3. DM me on Instagram and let me know
4. Share it with a friend!

Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
Instagram: https://instagram.com/powerfulwomenrising
Threads: https://www.threads.net/@powerfulwomenrising
YouTube: https://www.youtube.com/@powerfulwomenrising

Send us a text

Content Is Connection. And Connection is Currency.

How creating content in four specific categories makes the process easier and more streamlined.
The secret to understanding your audience and using specificity to stand out.
How to stay consistent with content creation without burning yourself out.
The art of repurposing content to maximize your reach.

Join us at our next PWR Virtual Speed Networking Event!
For even deeper connections, check out the Powerful Women Rising Community!
Connect with Emily on Instagram: https://www.instagram.com/emilyaborn
Listen to the Content with Character podcast!
Check out Emily's first interview on PWR episode #30 - Increase Visibility and Sales Using Curiosity Marketing

Previous Episode

Why Most Businesses Fail in the First Year

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You have passion, drive and a GREAT business idea - so how do you avoid becoming one of the "failed business statistics"?
There are lots of reasons small businesses fail in their first few years but it's rarely because they weren’t “good enough.” Most new businesses fail because they skip over the boring but critical stuff that actually keeps a business alive.

In this episode, we’re cutting through the fluff and getting straight to what really makes or breaks a business in the early years. Before you drop thousands on a fancy logo or get lost in the social media hype, let’s make sure your business has a strong foundation that actually sets you up for success.

We’ll cover:

Why market research is non-negotiable and how to do it right
How to avoid jumping into an oversaturated market with no real plan
The biggest mistakes new business owners make with marketing (and what to do instead)
Why relationships will always beat random marketing tactics
What realistic success actually looks like in the first few years

If you’re serious about making your business work (and not becoming another statistic), this episode is a must-listen.

Let’s set you up to not just survive, but thrive.

Links & References:
Episode #14 - Strategic Planning for Business Success with Connie Kercher
Join us at our next PWR Virtual Speed Networking Event!
For even deeper connections and faster business growth, check out the Powerful Women Rising Community!
Loved the episode? Here are four ways you can show your support:
1. Buy me a coffee to show your appreciation!
2. Leave a five-star review
3. DM me on Instagram and let me know
4. Share it with a friend!

Next Episode

Why You Procrastinate and How to Actually Get Sh*t Done

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Tackle That Important Task or Scroll on Social Media?

No shade - we’ve all been there.

The truth about procrastination is that it goes much deeper than laziness or a lack of willpower - it’s a complex mix of fear, perfectionism, and decision fatigue that keeps us stuck.

But the good news? You can break the cycle.

In this episode, I'm sharing my thoughts on why you procrastinate, what it costs you and, more importantly, how to stop.

Here’s what we cover:

✔ The surprising ways perfectionism fuels procrastination
✔ How fear of failure—or even fear of success—keeps us stuck
✔ The role of decision fatigue and how to make choices easier
✔ Simple, effective strategies to beat procrastination and boost productivity

If you’re tired of putting things off and ready to finally make progress, this episode is for you.

Don't wait! Tune in now! (see what I did there??)

Links & References: