
#044: Why You Need a Listener Profile
12/30/24 • 17 min
4 Listeners
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.
In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters.
Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here!
⭐️ Not sure where to find your next sponsor?
Tell me about your listeners and I'll email you 5 recommendations. Use my free tool:
https://form.jotform.com/Morgan_Franklin/5-Sponsor-Ideas
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
[email protected]
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.
In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters.
Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here!
⭐️ Not sure where to find your next sponsor?
Tell me about your listeners and I'll email you 5 recommendations. Use my free tool:
https://form.jotform.com/Morgan_Franklin/5-Sponsor-Ideas
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
[email protected]
Previous Episode

#043: My Most Listened to Podcasts of 2024
One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so.
This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect time to let loose and talk about podcasting and all the podcasts I’ve loved in 2024.
Links in this Episode:
1. The Broski Report with Brittany Broski: https://pod.link/1687559061
2. Automate Your Agency:
https://pod.link/1750100040
3. Radio Rental:
https://pod.link/1483289230
4. Simple Pin Podcast:
https://pod.link/1114667498
5. Today, Explained:
https://pod.link/todayexplained
6. The Extra Credits:
https://pod.link/1606271974
7. Podcasts for Profit with Morgan Franklin:
https://pod.link/1732959363
Other Helpful Links:
🎧 Ep. 021: Good vs. Great Podcasts:https://morganfranklin.media/good-vs-great-podcasts-the-one-skill-you-must-master/
📌 Work with Me 1:1 for Podcast Coaching:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me: [email protected]
Next Episode

#045: 10 Podcast Predictions for 2025
As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.
Needless to say, 2025 will be the year of the podcast.
In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast.
Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
[email protected]
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