Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters - #018: How a Weekly Email Doubled My Downloads

#018: How a Weekly Email Doubled My Downloads

07/01/24 • 17 min

1 Listener

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.

Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in this episode I’m going to break down for you exactly how I did it.

In this episode:

(2:18) The guest email that got my episode 30,000 downloads.

(5:02) How to find the best place to host your emails and contacts.

(6:47) How to start building an email list of listeners who actually want to open your messages.

(10:25) The strategy I’ve used to grow my list since my first subscriber.

(11:26) Why listeners are more likely to listen and buy from an email than social media.

Want to check out my lead magnets?
ChatGPT Prompt to Start a Podcast
Podcast Launch Checklist
Self-Audit Podcast Checklist
Monthly Podcast Progress Tracker
10 Guest Questions for Pre-Interviews

Start Sending Emails with ConvertKit
Your first 10,000 subscribers free plus:

Unlimited landing pages
Unlimited opt-in forms
Send unlimited emails and newsletters
Audience tagging and segmentation
Sell digital products
Newsletter feed and website

Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.

In this episode:

(2:18) The guest email that got my episode 30,000 downloads.

(5:02) How to find the best place to host your emails and contacts.

(6:47) How to start building an email list of listeners who actually want to open your messages.

(10:25) The strategy I’ve used to grow my list since my first subscriber.

(11:26) Why listeners are more likely to listen and buy from an email than social media.

Want to check out my lead magnets?
ChatGPT Prompt to Start a Podcast
Podcast Launch Checklist
Self-Audit Podcast Checklist
Monthly Podcast Progress Tracker
10 Guest Questions for Pre-Interviews

Start Sending Emails with ConvertKit
Your first 10,000 subscribers free plus:

Unlimited landing pages
Unlimited opt-in forms
Send unlimited emails and newsletters
Audience tagging and segmentation
Sell digital products
Newsletter feed and website

Previous Episode

#017: How to Leverage Your Podcast for Paid Speaking Opportunities

1 Recommendations

Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team.

The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking engagements from your podcasting experience and of course - getting paid!

In this episode:
(1:00) The simple networking strategy I use to book paid speaking gigs for myself and clients.
(3:55) How to create and optimize a "one-sheet" that's working to get you keynote opportunities.
(4:35) One thing you can do to seperate yourself from all other speakers in your niche.
(6:24) Making money from a keynote when you aren't paid from the event.
(8:03) How to build your brand locally to drive global interest.

Links in this episode:
👩🏻‍💻 Shop My One-Sheet Template
🥳 Get 15% OFF Now Until 7/1/2024 with code LAUNCH15

✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Next Episode

#019: Podcast SEO: Your Guide to Higher Rankings

1 Recommendations

A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.

As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting.

But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and reach new listeners across the internet. Once you get the hang of SEO and how to optimize your podcast, it’s a skill that will pay off forever.

In this episode I’m breaking down what SEO is, how you can use it for your podcast and a few easy ways to start optimizing your own podcast episodes today.
Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters - #018: How a Weekly Email Doubled My Downloads

Transcript

Morgan Franklin00:00:01.199

I'm willing to bet that 1 of the hardest parts about promoting your podcast is trying to figure out where you should actually be doing it. Where will your audience be the most receptive to learning about your latest episode and actually clicking through to listen to it? Because podcast listeners are habitual. Whether we notice it or not, most of the time, we're listening to a podcast on a regimented schedule. So what does it look like to ge