Should Podcasters Be Focusing on Video?
07/22/22 • 11 min
4 Listeners
Podcasters keep asking me how they can incorporate video into their show? They’re wondering if it’s worth it to do and how they can get started. This quick episode tries to answer that question and give you some quick ways to get started!
Topics Covered:
- 01:20 - Should podcasts have video for their show?
- 02:39 - How hosts can use full-length videos of their podcast on YouTube and also Spotify
- 04:27 - The way to promote your podcast with shorter clips of your episodes
- 06:44 - Why “shorts” (aka reels or Tik Toks) can be a powerful way to promote your podcast
- 07:56 - 3 Tips to Start Incorporating Video into Your Podcast
Resources Mentioned
Get Help with Your Podcast
Podcasters keep asking me how they can incorporate video into their show? They’re wondering if it’s worth it to do and how they can get started. This quick episode tries to answer that question and give you some quick ways to get started!
Topics Covered:
- 01:20 - Should podcasts have video for their show?
- 02:39 - How hosts can use full-length videos of their podcast on YouTube and also Spotify
- 04:27 - The way to promote your podcast with shorter clips of your episodes
- 06:44 - Why “shorts” (aka reels or Tik Toks) can be a powerful way to promote your podcast
- 07:56 - 3 Tips to Start Incorporating Video into Your Podcast
Resources Mentioned
Get Help with Your Podcast
Previous Episode
Does Repurposing Podcasts Still Work? Interview with Grant Taleck
2 RecommendationsMost podcasters have heard that they should be repurposing their podcast. But what does that ACTUALLY mean? And how does a regular podcaster like you make that happen? Grant Taleck joins the show to talk about how they’ve systemized repurposing and made it easy for podcasters to distribute their shows on multiple platforms. If you want to grow and market your podcast — or just increase your podcast’s downloads, this episode is for you!
Topics Covered:
- 03:00 - How Grant started repurposing content on social media for podcasters
- 05:30 - The way content helps deepen a relationship between the audience and a creator
- 11:39 - Why quality is better than quantity when it comes to repurposing
- 18:39 - Grant explains why YouTube is such a valuable channel for podcasters
Resources Mentioned
Connect with Grant
Get Help with Your Podcast
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Podcasting Success Secrets - Should Podcasters Be Focusing on Video?
Transcript
WP fam, welcome to today's episode. My name is Hector Sania, Stepan. I have been producing and promoting podcasts for almost a half decade now. And I am excited to share with you some things that have been going on in the podcasting world and, and that's video. And it's something that's come up quite a bit. Over the last several weeks in podcast circles, it came up most recently on our Twitter space. I've seen people talking about it all over on Lin
Should Podcasters Be Focusing on Video? Top Questions Answered
How can podcasters incorporate video into their content?
Podcasters can incorporate video into their content by creating full-length episodes, shorter clips, and vertical shorts.
Which platforms are suitable for sharing full-length videos?
Platforms like YouTube and Spotify video are suitable for sharing full-length videos for podcasters.
Do full-length videos significantly grow podcast listenership?
Full-length videos on platforms like YouTube and Spotify video can be good for discovery but may not significantly grow podcast listenership.
What are the platforms where shorter clips can be shared?
Shorter clips can be shared on platforms like YouTube, Instagram, TikTok, Twitter, Facebook, and Pinterest.
What are vertical shorts and where are they shared?
Vertical shorts are videos less than a minute in length and are often shared on platforms like Instagram Reels and TikTok.
What tips are provided for getting started with video as a podcaster?
Some tips for getting started with video as a podcaster include recording video even if not immediately used, using an easy video editor like Script, and considering help from courses, freelance platforms, or agencies.
How can shorter clips help in capturing attention?
Shorter clips are effective in capturing attention and can lead viewers to the full-length episodes.
How can listeners share their experiences with video?
Listeners can share their experiences with video on Twitter via the handle @Hector_podcast.
What are the three types of videos that podcasters can create?
The three types of videos that podcasters can create are full-length episodes, shorter clips, and vertical shorts.
Where can podcasters share shorter clips of their content?
Podcasters can share shorter clips of their content on various platforms such as YouTube, Instagram, TikTok, Twitter, Facebook, and Pinterest.
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