Podcasting Insights with The Podmaster: growth advice for people and brands

Boosting Your Podcast Listeners - Effective Growth Strategies

If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

Get your show in shape!

So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week.

So I feel like I need to strip myself of the self-appointed "The Podmaster" title now.

But even the pros can drop the ball sometimes!

In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly.

We’ll explore some solid strategies and figure out how to keep our podcasting game strong while still giving ourselves a well-deserved break!

Audit Podmaster Discount 25%

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about.

Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet.

We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust.

Companies mentioned in this episode:

• Steven Bartlett
• Diary of a CEO
• Dr. Joe Dispenza
• Podmastery.co
• Spotify
• Advertising Standards Authority
• Podknows

Podmaster audit

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.

Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Are you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.

Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with a podcast that sounds like it was stitched together by someone who barely knows you, your show, or your audience. (If it sounds like I’m describing your last agency-produced episode, well... you said it, not me.)

Let’s get something clear: I like Descript. I use Descript. It’s not about burning it at the stake. It’s that people are treating it like some magic bullet, when actually, used wrong, it’s more like shooting yourself in the foot repeatedly on autopilot. You want action? Here it is: listen to this episode and you’ll finally get what makes a difference between editing for quality, and mashing away at “remove filler words” until you don’t even sound like yourself anymore.

Mentioned in this episode:

Podmaster Free Tips

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/