
How to avoid being Steven Bartlett's Diary of a CEO
04/25/25 • 14 min
Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about.
Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet.
We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust.
Companies mentioned in this episode:
- Steven Bartlett
- Diary of a CEO
- Dr. Joe Dispenza
- Podmastery.co
- Spotify
- Advertising Standards Authority
- Podknows
Mentioned in this episode:
Save hours on your editing
Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)
7 Days Podmastery course
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Book your Podmaster audit
Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about.
Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet.
We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust.
Companies mentioned in this episode:
- Steven Bartlett
- Diary of a CEO
- Dr. Joe Dispenza
- Podmastery.co
- Spotify
- Advertising Standards Authority
- Podknows
Mentioned in this episode:
Save hours on your editing
Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)
7 Days Podmastery course
Sign up for the Podmastery 7 Day Makeover
Book your Podmaster audit
Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Previous Episode

Oops! I Forgot About Good Friday. (Planning time off from your podcast)
So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week.
So I feel like I need to strip myself of the self-appointed "The Podmaster" title now.
But even the pros can drop the ball sometimes!
In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly.
We’ll explore some solid strategies and figure out how to keep our podcasting game strong while still giving ourselves a well-deserved break!
Mentioned in this episode:
Save hours on your editing
Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Next Episode

You might also like: Podbitch
Check out this other show from Podknows Podcasting's network.
Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.
But who is the Podbitch?
Ahh, that's for the inner sanctum to know and for you to find out.
Mentioned in this episode:
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Podcasting Insights with The Podmaster: growth advice for people and brands - How to avoid being Steven Bartlett's Diary of a CEO
Transcript
You've probably heard everyone banging on about authenticity in podcasting, but the people shouting it the loudest don't actually know what it means. They're usually referring to hands off editing. In other words, if it happened in the recording, it gets published in the final episode, something that I would call lazy editing. So let's talk about what authenticity, and more importantly, trust, is really about. And warning. No real life Stephen Bartletts were harmed in
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