Grow your podcast with $1000...

06/20/23 • 20 min

Podcasting Insights with The Podmaster: growth advice for people and brands

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.

Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Calling all indie podcasters seeking cost-effective podcast growth!

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Previous Episode

The one podcast growth secret that got shared at the Podcast Show that you need to know!

I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.

In this episode, I share my experiences of the two day event in full.

I braved the glossy façade of the Podcast Show in London so you didn't have to.

Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.

But it doesn't stop there...

Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.

Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.

The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.

Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.

Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.

Let's keep podcasting real.

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Next Episode

Forget social media promotion - make connections: Mark Asquith's thoughts on genuine podcast audience growth

Unveiling the truth behind podcast growth TACTICS

Contains strong language so don't listen if you're a sensitive little soul.

When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.

It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.

But that’s not going to help you grow your podcast audience.

Leveraging platform audience to build your own audience.

It just won’t.

For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?

This is where I’m drafting in Mark Asquith, co-founder of Captivate.

Leveraging Social Media for Podcasting

Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.

Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss... these platforms are not to be solely used as promotional machines.

'Feed drop'

Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.

In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.

His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.

So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.

Stuff to check out

Support Mark Asquith by sending him a tip or buying him a beer at markasquith.live

Consider using Captivate, the podcast hosting platform created by Mark Asquith.

Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".

The key moments in this episode are:

00:00:00 - Introduction

00:01:12 - Leveraging Social Media for Podcasting

00:02:44 - Introduction to Mark Asquith

00:03:51 - Sharing Mark Asquith's Episode

00:05:09 - The Importance of Marketing in Podcasting

00:13:00 - Understanding the Different Channels on Instagram

00:13:46 - Introduction to Threads

00:14:27 - Misleading Advice on Using Threads

00:17:22 - No Silver Bullet for Podcast Growth

00:19:37 - Be a Human Being on Social Media

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Podcasting Insights with The Podmaster: growth advice for people and brands - Grow your podcast with $1000...

Transcript

00:00:00

I splurged $1,000 on podcast marketing so you didn't have to. Oh, boy, some people are really not gonna like this episode. Let's do it.

00:00:19

Podcast marketing is growing and it's no longer at all. That is only accessible by the big brands, the big name publishers with enterprise level tools. Now, everyday indie podcasters can invest money in advertising their podcast, but which platforms should you be using, if any? That was the point of this experiment that I