How to get more listeners to your podcast (that you actually want!)

The Art of Topic Selection in Podcasting

When prepping your episodes, have you ever felt like you're throwing darts in the dark, hoping one hits the bullseye?

Recording podcast episodes can feel just like that.

You've got ideas aplenty, but understanding which will hook your listener from the get-go seems like you're playing Jenga after a can of Special Brew.

I'm here to tell you it doesn't need to be a guessing game.

In this episode of "The Podmaster", we're covering what you really should be talking about in your podcast.

Trust me, once you've listened to this episode, you'll have more than just a good idea of how to lock in your audience – you'll know exactly what your listeners want, and how to deliver it with the kind of flair that keeps them coming back for more.

Basics first - research!

Now, let’s slice through the noise.

I tackle the essential groundwork every podcaster should do before even thinking about hitting record.

This isn't just another preachy lesson on marketing values or listener demographics; it's a practical guide to engraving your unique mark in the podcasting world.

Imagine knowing what your listener is eager to hear before they click on your episode.

We'll set you up to create content that not only draws in listeners based on current trends but also fits your authentic style and expertise.

No stabs in the dark here, you’ll be nailing that bullseye with precision every time.

Now, how does this apply to your situation as an aspiring or polished podcaster?

Suppose you find out your audience loves a particular type of storytelling.

Instead of figuring it out on episode 50, you’re strategically crafting content from episode one, optimising your chances of building a robust listener base from the start.

Use storytelling techniques to increase engagement

We'll also delve into the importance of integrating your personal experiences and stories.

Your podcast should not sound like a lecture read straight from a textbook.

Real engaging content comes from your own wins and losses, making it relatable and genuinely educational - a combination as irresistible to your listener as a cold beer on a hot day. But not a Special Brew.

Seriously.

That stuff's strong.

Getting the voice right

Sorry, not sorry - quality content needs quality delivery!

Nobody wants to listen to an uninspiring drone.

You'll learn how to deliver your awesome content in a way that doesn't just convey information but energises your audience.

Got nerves about your on-air charm?

Don’t fret.

I've got tips on how to enhance your podcast personality or pair up with a co-host to cover the bases.

Envision turning every episode into an opportunity for interaction, making your listeners feel part of the journey, not just passive consumers. And here’s the kicker - I talk you through setting up recurring features, transforming your podcast into a living, evolving entity with its own memorable quirks.

By the time you hit the pause button on this episode, you’ll not only have identified what to talk about but you'll be equipped to package it in a way that is both informative and downright enjoyable.

So, if you’re pacing around wondering what the secret sauce to podcasting success is, let me bring that chaos to an ordered halt.

Click play, get the skinny, and start 'making wavs' (or mp3s if you prefer) in the podcasting world.

Remember, this isn’t about shooting in the dark anymore; it’s about becoming the strategic sharpshooter who knows exactly what to aim for.

Now, let’s get talking.

Useful links

Interested in the value-for-value thing? Talk to Sam Sethi at TrueFans

Getting listener feedback? Several options... from whole websites like this to plugins like this and there's now also Podgagement from the brilliant Daniel J Lewis (if you join the Constellation tier)

Timestamped summary

00:00 Engage audience where they hang out online.

05:36 Listen to diverse podcasts for comprehensive knowledge.

09:21 Engage listeners with your unique personality and content.

11:33 Podcast needs expert input for listener value.

13:50 Repetition can define your podcast's identity.

Next steps

Want to get more of a hand...