35. Podcast Content That Sells While You Sleep with Laura Canham

03/26/25 • 38 min

Ever wondered how your podcast could become the most effective sales tool in your business?
In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.
If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.
We also chat about how to repurpose podcast content across your marketing, why launching a podcast doesn’t have to mean extra work, and Laura’s favourite strategy for promoting a course or service through a podcast mini-series. By the end of the episode, you’ll walk away with loads of ideas to make your podcast a powerful part of your sales funnel.
Are you already using your podcast to promote your services? Or does this episode give you the push you need to get started? Come and connect with me on Instagram and let’s chat, @podcast.support.services

SHOW NOTES: https://podcastsupportservices.com.au/podcast-content-that-sells-while-you-sleep/

SHOW NOTES: https://podcastsupportservices.com.au/podcast-content-that-sells-while-you-sleep/

Previous Episode

34. How getting specific can make your podcast more successful

Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!
Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.
If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. Today, I’m sharing why getting specific with your audience is the secret to podcast growth, and how niching down will actually make content creation easier, not harder.
I’ll walk you through real-life examples of podcasters who struggled with broad messaging and how they found success by narrowing their focus. Plus, I’ll share practical steps to help you define your ideal listener so you can create episodes that truly connect and keep listeners coming back for more.
If you’re ready to stop spinning your wheels and start growing a podcast that works for you and your business, grab your headphones and let’s get into it!

SHOW NOTES: https://podcastsupportservices.com.au/how-getting-specific-can-make-your-podcast-more-successful/

Next Episode

36. Stop Trying to Be Diary of a CEO

Are you feeling pressured to make your podcast look like a glossy YouTube show?
If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you.
I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want to create valuable, strategic content.
I break down the differences between audio-first podcasting and video-first content, and helping you get clear on what’s actually worth your time. You'll walk away with a better understanding of how to build a podcast that supports your business goals without trying to be the next Diary of a CEO (because let’s be honest, most of us don’t have a full production team at our fingertips).
Whether you're just getting started or feeling the pressure to “do it all,” this episode will help you block out the noise and get back to what matters most: creating great content that sounds good and helps your audience.
I’d love to know, do you feel the pressure to be on YouTube too? Let’s talk about it over on Instagram, come say hi at @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/36-stop-trying-to-be-diary-of-a-ceo/

Podcasting for Business Owners - 35. Podcast Content That Sells While You Sleep with Laura Canham

Transcript

This transcript was created using Descript. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies

Laura McRae: [00:00:00] Welcome to Podcasting for Business Owners. I'm your host, Laura McCray, a podcast consultant, educator, and self-confessed podcast nerd. If you are thinking of launching a podcast or want to grow the one you have, you're in the right place. Hold onto