34. How getting specific can make your podcast more successful

Explicit content warning

03/18/25 • 7 min

Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!
Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.
If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. Today, I’m sharing why getting specific with your audience is the secret to podcast growth, and how niching down will actually make content creation easier, not harder.
I’ll walk you through real-life examples of podcasters who struggled with broad messaging and how they found success by narrowing their focus. Plus, I’ll share practical steps to help you define your ideal listener so you can create episodes that truly connect and keep listeners coming back for more.
If you’re ready to stop spinning your wheels and start growing a podcast that works for you and your business, grab your headphones and let’s get into it!

SHOW NOTES: https://podcastsupportservices.com.au/how-getting-specific-can-make-your-podcast-more-successful/

SHOW NOTES: https://podcastsupportservices.com.au/how-getting-specific-can-make-your-podcast-more-successful/

Previous Episode

33. Podcast Interview Tips to Stay Spontaneous and Genuine with Carmen Braidwood

Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience?
In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map" for your interviews, asking the right follow-up questions, and using pauses to your advantage.
By listening, you'll gain insider strategies on managing diverse guest personalities, handling unexpected moments, and even balancing the differences between TV and podcast interviews. I promise you'll walk away with actionable advice to make your next podcast interview episode feel genuine and impactful.
Have you ever experienced a moment when spontaneity turned a conversation into pure gold? Drop me a message on Instagram @podcast.support.services and let’s connect!

SHOW NOTES: https://podcastsupportservices.com.au/podcast-interview-tips-to-stay-spontaneous-and-genuine/

Next Episode

35. Podcast Content That Sells While You Sleep with Laura Canham

Ever wondered how your podcast could become the most effective sales tool in your business?
In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.
If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.
We also chat about how to repurpose podcast content across your marketing, why launching a podcast doesn’t have to mean extra work, and Laura’s favourite strategy for promoting a course or service through a podcast mini-series. By the end of the episode, you’ll walk away with loads of ideas to make your podcast a powerful part of your sales funnel.
Are you already using your podcast to promote your services? Or does this episode give you the push you need to get started? Come and connect with me on Instagram and let’s chat, @podcast.support.services

SHOW NOTES: https://podcastsupportservices.com.au/podcast-content-that-sells-while-you-sleep/

Podcasting for Business Owners - 34. How getting specific can make your podcast more successful

Transcript

This transcript was created using Headliner. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies

Welcome to Podcasting for Business Owners. If you're thinking of launching a podcast

Laura: Welcome to Podcasting for Business Owners. I'm Your host, Laura McRae, a podcast consultant, educator, and self confessed podcast nerd. If you're thinking of launching a podcast.

Lau