How to Record a Podcast

12/18/20 • 12 min

This is it: time to record a podcast. Planning is great, publishing is a given, but recording, that's where the magic happens.

In this article I'm going to cover every step. Here's a quick summary on how to record a podcast:

Planning: what prep do you need to do so that the recording goes smoothly?
Equipment: what gear do you need to be able to record a great quality show?
Software: what tools do you need to be able to capture your audio?

By the end of this article, you'll know everything you need to record a podcast. All that's left is to hit that big red button, and get your voice out into the world!

Planning to Record a Podcast

It's tempting to miss this bit out... You know the subject, after all, and you're raring to go! Why not just wing it?

Well, as much as I'm a fan of the seat-of-the-pants approach, an episode plan can make a huge difference to the quality of your show. Don't worry, this doesn't need to take up your whole day. A small plan can make a big difference.
Plan the Topic

First thing, what are you going to talk about? This is the gold. If you choose the wrong episode topic, then your $500 Heil mic and your pro-level Zoom H6 recorder don't matter a whit. Listeners won't care about the show, perfect audio quality or not.

So, do your research. Figure out your ideal listener, and particularly what they care about. Then, for each episode, think:

What questions are your listeners asking?
What problems are they experiencing?
What are they struggling with, right now?

Every episode, you should tackle one of them.

How do you figure that out? Good old fashioned keyword research, tailored for podcasting. Check out that article for a full rundown of tools that can help you find a bunch of questions that you can answer.

Script the Episode

Scripting is an oft-debated topic. Should you go super-detailed, or might you go quite light and off-the-cuff? I answered that in a full article on how to script a podcast with a few examples. But, let's cover it in brief.

On the one hand, a detailed script can make for a really tight, value-packed episode. It cuts the rambling and ensures you cover every single thing you need to.

The only trouble is, a detailed script can cut the spontaneity and drain your personality from an episode. It does take quite a bit of skill to read a detailed script and still sound natural, conversational. But, it's possible.

Plus, of course, it takes quite a lot of time to put together something so detailed.

On the other hand, a light script – just a collection of bullet points really – can provide enough guidance, but not tie you down. You can be more engaging, more free-flowing, more personable, and it takes much less time to prepare.

But, again, the downsides... with a light-touch script, you can much more easily lose your way, forget things and repeat yourself. The waffle factor increases dramatically and your episodes will tend to be longer. That's not necessarily a good thing...

It often comes down to personality and practice. Start with a detailed script, until you get more comfortable on the mic. Then, reduce the detail, bit by bit, until you find that balance between time spent, benefits gained and recording style.

What Equipment Do I Need to Record a Podcast?

You Need a Microphone

First, let's capture that voice. That's what the humble microphone is designed to do. You can find a collection of the best microphones here, so have a browse through and pick something that fits your space and budget.

If you want to keep things simple, go for a USB microphone. You'll plug that right into your computer, and record there. No other equipment needed, just software. I'll cover the recording software below.

A USB mic is ideal for anyone that'll be recording a solo show, or if you'll be recording with others o...

This is it: time to record a podcast. Planning is great, publishing is a given, but recording, that's where the magic happens.

In this article I'm going to cover every step. Here's a quick summary on how to record a podcast:

Planning: what prep do you need to do so that the recording goes smoothly?
Equipment: what gear do you need to be able to record a great quality show?
Software: what tools do you need to be able to capture your audio?

By the end of this article, you'll know everything you need to record a podcast. All that's left is to hit that big red button, and get your voice out into the world!

Planning to Record a Podcast

It's tempting to miss this bit out... You know the subject, after all, and you're raring to go! Why not just wing it?

So, do your research. Figure out your ideal listener, and particularly what they care about. Then, for each episode, think:

What questions are your listeners asking?
What problems are they experiencing?
What are they struggling with, right now?

Every episode, you should tackle one of them.

Script the Episode

On the one hand, a detailed script can make for a really tight, value-packed episode. It cuts the rambling and ensures you cover every single thing you need to.

Plus, of course, it takes quite a lot of time to put together something so detailed.

What Equipment Do I Need to Record a Podcast?

You Need a Microphone

A USB mic is ideal for anyone that'll be recording a solo show, or if you'll be recording with others o...

Previous Episode

Podcast Transcription: How to Get Your Show Transcribed

1 Recommendations

In a nutshell: Podcast Transcription is essential to good PR. This article covers three means of getting it done.

You can do it yourself, with some simple tools.
You can hire a freelancer.
You can try a service. This article will also discuss the pros and cons, whys and hows, of a few different transcription services.

We think of podcasting as a purely aural medium, but we ignore podcast transcription at our peril (not to sound like a character from I, Claudius). In all seriousness, if your podcast doesn't have transcripts, that's an awful lot of audience you're missing.

“Wait a minute!” you say. “Transcripts are more time and money. How much do you expect me to invest in this podcasting thing? What's in it for me?”

We've already talked about why you should use transcripts. It bears repeating, however:

11 million people in the UK and 10 million people in the US are d/Deaf or hard of hearing
Many folks have auditory processing disorders
Transcripts of your podcast episodes can boost your search engine optimization
Transcripts are another avenue for more people to understand and engage with your content.

In this article, we're not going to talk about why you want to invest the additional work or money into podcast transcription. We're going to talk about different methods or companies that you can use to get your podcasts transcribed, and in front of your audience.

DIY Methods for Podcast Transcription

If your podcast is a scripted audio drama, you can certainly use that script. You can also sit down and type out your podcast's recording, word for word. If you're already a professional stenographer, this won't bother you too much. However, not many people have that skill set or patience.

Dictation Software Hack

Another option for podcast transcription (recommended in a livestream by our friends at Music Radio Creative) is to use Google Docs voice typing. Here's how it works:

Open up Chrome (you have to use Google's Chrome browser, otherwise the tool isn't available)
Go to Google Docs and open a fresh document
Click on Tools and select Voice Typing from the drop-down menu. A nifty little icon of a microphone will appear. At the top of the microphone, select your language.
Open up your DAW and start playing the sound file you want transcribed.
Click the little microphone icon. It'll change colors. As the microphone picks up the dialogue, the text will appear on screen.

When you try this, make sure that the audio is cued up at the point where you want it transcribed. if you let it run through a minute of intro music or so, the voice typing tool won't recognize the music as anything useful, and will shut itself off.

Google's Voice Typing was pretty good at recognizing what I said when I tried it. To test its accuracy, I selected UK English, US English, and Nigerian English, to see if there would be differences in the resulting text. There wasn't.

You'll end up with pages and pages of unpunctuated text. It's very stream-of-consciousness. You will have to go through it and format it, put in punctuation and check for errors. However, it saves you a lot of time over typing the audio word for word.

There's a quality control issue here, as well. You may notice as you're making this podcast transcript, that you notice the dialogue as an outsider. Transcribing the podcast yourself will help you see the details of what you talk about, and how.
Video Captions

Another DIY method is to use your audio to make a video, upload it to YouTube, and use its closed captioning to provide a transcript. I can't vouch for the accuracy of YouTube's closed captioning. Joe Rogan uses this exclusively, and it works for him. Your mileage may vary.

Headliner is a free app which can be used to make audiograms (and it's fun to use). It's 100% worth your time to try it out, and see how its captioning system fits your podcast.

Think about your SEO for a second. Google's Product Manager for Google, Brad Ellis, spoke about automatic captioning and SEO at the Streaming Media Conference in 2016. He said that when a YouTube user uploads their own captions, Google does index them. But, because the automatic transcriptions are error-prone, they are not indexed. Granted, this ...

Next Episode

How to Write Great Podcast Shownotes

Podcast show notes serve three main purposes. The first two serve existing listeners:

1. To offer a summary of the show content – either to persuade someone to listen, or to remind a previous listener what was covered.

2. To offer links to resources, people or products that were mentioned. You can't link within the show itself, so you offer the links on the show notes.

The last serves you, and those who have yet to listen:

3. To attract new listeners through search traffic.

That last one is the one most podcasters neglect. You'll find a lot of podcasters throwing up show notes that are nothing more than a very quick introduction paragraph, and then a list of the resources that were mentioned. That's fine, as a minimum. It serves your listener, covering #1 and #2. But, if that's all you do, you're missing a trick in growing your audience.

How Show Notes Can Grow Your Audience

A good set of show notes can attract legions of potential new listeners by appearing in the search results.

How do you do that?

By writing a blog post that covers the same topic as the podcast.

That blog post acts as a written version of the show. Not a direct transcript, but something created to be read. It contains the same valuable information as the podcast, and encourages readers: “If you liked this, then listen to the podcast episode for even more.”

Often in the podcast you'll tell more stories about it, give more examples, and that might be the extra value that gains you a new listener. Even if you don't add anything extra, many people will appreciate being given an audio version to listen to at another time.

Example Show Notes: a Best Practice Format

Here's a best practice show notes format we often use, and which you can build from:

Episode Summary – paragraph or bullet points
Episode Player – embed from your host
Timecode guide – list highlights and timecodes to skip to
Full Topic guide – a blog post, essentially, covering the same topic
Resources mentioned – summary & links to all resources

Let's cover each element in a little more detail.

1. Episode Summary

Start with a brief summary of the episode – either a 1 or 2 paragraph introduction, or a set of bullet points. This gives the listener the lowdown on what you're covering, and can help casual visitors decide whether it's worth listening to. This is important – show the problem you're solving to really engage with the listener, and persuade them to listen!

2. Episode Player

Then below that, we'll have the audio player, generated in whatever podcast host you normally use. This allows easy listening for casual visitors, or a simple way to review the content for subscribers.
3. Timecode Guide

This takes a bit of effort, so it's more “icing on the cake” than essential, but it's hugely useful to listeners. And anything useful to listeners is a thing worth doing for audience growth!

A timecode summary simply picks out the highlights of the episode, and lists when they happen, in the audio. This allows casual visitors to pick out the parts most relevant to this and get value right away. If they can do that, they're far more likely to subscribe!

And for subscribers? It allows them to go back to the episode and re-listen to the parts they really engaged with. Again, most value for the listener, more success for the listener and so more loyalty to you!

For example, an excerpt here from This Week in Startups which does a great summary, every week:

...
39:02 OurCrowd – Sign up for a free account at https://www.ourcrowd.com/twist
40:46 Dick Costolo’s responds to infamous & now-deleted tweet on Acquired’s recent Twitter episode – was taking the tweet down the right move?
45:57 Thoughts on the proper way to do civil discourse at work
54:23 Jason in hot water with Bernie Bros due to recent pro-gig economy tweet, thoughts on Prop 22 & more
1:07:07 DOJ antitrust lawsuit against Google, Apple ramps up development of their own search engine as Google partnership in hot water
1:10:40 Acquired’s Top 10 Acquisitions of all time
1:15:34 Deep dive on the Google/Apple partnership, how the Android acquisition saved Google billions of dollar per year
...

3. Full Topic Coverage (Blog Post)

Next, below the player, you go into full detail, covering the main points of the episode and a little explanation around them. Within that extra detail, link to resources mention...