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Podcasting Advice

Podcasting Advice

The Podcast Host

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Bite-sized actionable tips and advice on all aspects of podcasting.
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Podcasting Advice - Podcast Transcription: How to Get Your Show Transcribed
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11/18/20 • 11 min

In a nutshell: Podcast Transcription is essential to good PR. This article covers three means of getting it done.

  • You can do it yourself, with some simple tools.
  • You can hire a freelancer.
  • You can try a service. This article will also discuss the pros and cons, whys and hows, of a few different transcription services.

We think of podcasting as a purely aural medium, but we ignore podcast transcription at our peril (not to sound like a character from I, Claudius). In all seriousness, if your podcast doesn't have transcripts, that's an awful lot of audience you're missing.

“Wait a minute!” you say. “Transcripts are more time and money. How much do you expect me to invest in this podcasting thing? What's in it for me?”

We've already talked about why you should use transcripts. It bears repeating, however:

  • 11 million people in the UK and 10 million people in the US are d/Deaf or hard of hearing
  • Many folks have auditory processing disorders
  • Transcripts of your podcast episodes can boost your search engine optimization
  • Transcripts are another avenue for more people to understand and engage with your content.

In this article, we're not going to talk about why you want to invest the additional work or money into podcast transcription. We're going to talk about different methods or companies that you can use to get your podcasts transcribed, and in front of your audience.

DIY Methods for Podcast Transcription

If your podcast is a scripted audio drama, you can certainly use that script. You can also sit down and type out your podcast's recording, word for word. If you're already a professional stenographer, this won't bother you too much. However, not many people have that skill set or patience.

Dictation Software Hack

Another option for podcast transcription (recommended in a livestream by our friends at Music Radio Creative) is to use Google Docs voice typing. Here's how it works:

  • Open up Chrome (you have to use Google's Chrome browser, otherwise the tool isn't available)
  • Go to Google Docs and open a fresh document
  • Click on Tools and select Voice Typing from the drop-down menu. A nifty little icon of a microphone will appear. At the top of the microphone, select your language.
  • Open up your DAW and start playing the sound file you want transcribed.
  • Click the little microphone icon. It'll change colors. As the microphone picks up the dialogue, the text will appear on screen.

When you try this, make sure that the audio is cued up at the point where you want it transcribed. if you let it run through a minute of intro music or so, the voice typing tool won't recognize the music as anything useful, and will shut itself off.

Google's Voice Typing was pretty good at recognizing what I said when I tried it. To test its accuracy, I selected UK English, US English, and Nigerian English, to see if there would be differences in the resulting text. There wasn't.

You'll end up with pages and pages of unpunctuated text. It's very stream-of-consciousness. You will have to go through it and format it, put in punctuation and check for errors. However, it saves you a lot of time over typing the audio word for word.

There's a quality control issue here, as well. You may notice as you're making this podcast transcript, that you notice the dialogue as an outsider. Transcribing the podcast yourself will help you see the details of what you talk about, and how.
Video Captions

Another DIY method is to use your audio to make a video, upload it to YouTube, and use its closed captioning to provide a transcript. I can't vouch for the accuracy of YouTube's closed captioning. Joe Rogan uses this exclusively, and it works for him. Your mileage may vary.

Headliner is a free app which can be used to make audiograms (and it's fun to use). It's 100% worth your time to try it out, and see how its captioning system fits your podcast.

Think about your SEO for a second. Google's Product Manager for Google, Brad Ellis, spoke about automatic captioning and SEO at the Streaming Media Conference in 2016. He said that when a YouTube user uploads their own captions, Google does index them. But, because the automatic transcriptions are error-prone, they are not indexed. Granted, this ...

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Read the article at ThePodcastHost.com

On the surface, the most important part of your episode is the main content; where you discuss or address what was promised in the title. The podcast intro, though, is what gets your listener to that content. And the outro helps keep them listening to more episodes.

With your podcast intro, you've got the very important task of setting the scene for your listeners. Some may have heard every episode you've ever released before, but for a few, this'll be their very first impression of your show.

These new listeners have absolutely no loyalty or obligation to you or your content in the opening minutes. They'll likely have a playlist of other shows already downloaded and ready to listen to.

They're giving you a chance – but you don't have long. In fact, a recent survey found that 27.5% of listeners will only give a new podcast 5 minutes to “hook” them.

Just like if they've picked up a book, or switched on a TV show, there's a few questions subconsciously running through their head. Does this seem interesting? Does it seem well-made? Do I know what's going on? What's in this for me?

This is where your podcast intro needs to do its job.

What Makes a Good Podcast Intro?

Put yourself in the shoes (or earbuds) of a brand new listener – someone that you'd consider to be in your target audience. They've downloaded your latest episode and hit play.

As I've said already, they've no loyalty to you. They've probably never heard of you, and – at this moment – aren't interested in you personally.

They've downloaded this episode for their own benefit. They want something from it. And whether that's to learn something, or to be entertained, they want to know as early as possible that you're going to deliver.

What Should I Include in my Podcast Intro?

I don't want you to think that there are extremely restrictive “rules” with podcast intros and outros, because there's still an immense amount of creative freedom. Podcasting wouldn't be very interesting if every single show sounded the same.

Nevertheless, there are some things I'd suggest you always include in your podcast intro.

  • Your name. Doesn't need to be your full name, could even be a nickname. Just let your listener put a name to the voice as early as possible.
  • What is the podcast called? You might assume they already know this, but they might be working through a huge playlist of new podcasts they're trying out.
  • Who is the podcast for? If your show is aimed at people who want to learn how to speak Spanish, make that clear early on. If someone who is listening doesn't want to learn Spanish, there's no benefit to anyone for them to keep listening. On the other hand, the person who does thinks “this is exactly what I've been looking for”.
  • What is the overall theme of the podcast? What's the show about?
    • What problem is the podcast series here to solve?
    • What problem does this particular episode solve?

Presenting a Problem – & Solution

Being clear on laying out your subject matter is great, but making your listener relate to it by mentioning something they're struggling with will really pull them in.

So, for example, on our show Podcraft, our target audience are people who want to learn how to podcast. Some of their big struggles are learning about microphones and audio equipment, learning about editing and mixing digital audio, growing their audience and monetising their show.

The overall struggle they have is that they want to learn how to podcast, and our major solution is that we can help them to do that.

Each episode deals with a specific subtopic of its own though, which provides a solution that helps them work towards their overall goal. We want to mention this in our podcast intro so the listener knows they've come to the right place.

So, on an episode about media hosting, we could present the problem “Have you ever wondered how you upload a podcast online, and make it available in iTunes?”

Then we offer the solution “Well, on this episode that's exactly what you'll find out. We're going to walk you step by step through the process, and by the end of it you'll be able to submit your show to iTunes quickly, and easily.”

Set your episode up by mentioning the overall problem your podcast is here to help them with (eg; learning how to podcast), and then the particular problem you'll be dealing with in this episode (eg; getting your podcast in iTunes).

“Hello and welcome to the ___ podcast...

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Podcasting Advice - Music Copyright: Can I Use a Song in my Podcast?
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08/19/20 • 8 min

At-a-Glance: Can I Use Copyrighted Music in a Podcast?

  • Possibly. But it's complicated, and often, expensive.
  • For starters – who actually owns the song? Ownership in music is complex.
  • And even if you did spend time and money getting the rights to a song, your show may be removed from Spotify – the 2nd biggest podcast directory in the world.
  • “Fair Use” is a defence you can try to use, if you get in trouble, whilst “only 7 seconds” is a bit of a myth.
  • It also doesn't matter if you're not making money with your show.
  • The good news is that there are plenty ways to get great music for your podcast – even for free
  • Read on to find out more...

It's one of the most frequently asked questions in the medium; “Can I use copyrighted music in my podcast?”. The short answer is “No”. But, as is usually the case in podcasting, there's a little bit of “it depends”.

It's important to stress that we are not lawyers. I can advise here, based on experience and info I've learned over the years. But ultimately, you should work with a legal professional if you're looking to go down the route of using copyrighted music in your podcast.

We have an interview with Entertainment Lawyer Gordon Firemark on Podcraft titled Podcasting Law: Stay Legal, & Protect Your Brand. It's well worth a listen if you want a deep dive into the ins and outs of the legal process.

Can I Play Copyrighted Music in a Podcast?

Alright so the short answer isn't quite “No”. It's closer to “Don't”.

Sure, it's not impossible. But you'd need the permission of everyone who owns the music.

Music rights are complicated. There are things called “mechanical rights” and “performance rights”, for starters.

Let's say your pal writes a song, then her friend's band play and record the song. Then, they're signed by a record label, and the song features on their new album.

You want to use this song on your podcast. Who do you approach? Who do you pay?

The first person you'd pay is a lawyer, to help you figure out who else needs to be paid.

Then, the owners of the song will want answers to questions like, “how many times will it be played?”, and “where will it be available?” As you can imagine, these questions are virtually impossible to answer in the case of podcasting.

I Only Want to Play Part of a Song

You'll often hear things like “it's alright, so long as you use 7 seconds or less”. This is a bit of a myth. If you play 5 or 6 seconds of a copyrighted song as your podcast theme song, you're in breach of copyright.

What About “Fair Use”?

Fair use is a defence you can use if you get in bother for playing copyrighted music in a podcast. It also seems to differ a little, depending on what country you're in.

Where a fair use defence might stand up, is if you play a segment of a song for educational, criticism, or commentary purposes. It's much less likely to be valid if you're pulled up for playing copyrighted music as your podcast theme tune.

I'm Not Making Any Money With My Podcast

Music copyright laws are no different for not-for-profit podcasts and shows that don't monetise. This one isn't a valid defence I'm afraid.

I've Already Bought the Music Commercially

Another defence that's been touted in the past is, “but I bought the CD!”.

When you buy copyrighted music commercially, you're paying for the right to play it for your own entertainment, at home, in the car, etc. If you still own a CD, take a look at the small print on the sleeve. I guarantee there'll be something around how you can't play it “in public”.

Bottom line is, without an additional license, you wouldn't be allowed to play it in a small shop, let alone stick it on a podcast episode.

What About Copyrighted Music Recorded in the Background?

There's an Incidental Inclusion defence for when you've accidentally recorded some music in the background of your podcast. Say you're recording an interview in a coffee shop or outside a music venue and you capture part of a song as actuality – you'll likely be excused as you aren't setting out to record it specifically for personal gain via your podcast.

That said, you can't use that as an excuse when you play the first 20 seconds of Yellow Submarine at the beginning and end of every episode.
Will Podcasts Playing Copyrighted Music Have Limited Audiences?<...

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Summary: Podcast Download Numbers

  • Podcasting is long form content. Don't compare podcast download numbers with things like YouTube plays, or social media follower counts.
  • Potential audience sizes are totally dependant on show topics. There's no one single podcast download numbers gauge here.
  • However, statistically, if you get over 136 downloads for a new episode in the first month of its release, you're doing pretty well.
  • Read on to find out more...

Download numbers are one of the most obvious metrics for measuring the success of your podcast.

Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

But after the initial novelty has worn off, it's natural for podcasters to begin asking the question, “are my download numbers good?”.

So, are your podcast download numbers “good”? Let's take a look.

How Many Podcast Downloads Should I Be Getting?

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.

It's important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow' on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening.

Podcast listening is a commitment, and an investment. It's long form content that isn't immediately accessible via shiny sidebars and viral social media clickbait.

So comparing your downloads to someone else's Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.

Does it (as usual) Just Depend?

Of course it does.

Could a podcast about breeding Russian white dwarf hamsters realistically expect to see the same downloads as a podcast about Game of Thrones? Absolutely not.

Does this mean that the podcast with more downloads is the more successful one? Again, absolutely not.

If you ran a podcast about a topic that was only interesting to literally 10 people in the world, and you were getting 7 downloads an episode, statistically, you'd be running the most popular show in history.

It's the size of your potential audience that's the big factor. Here are a couple of things to consider.

Firstly, how many folks out there are interested enough in your topic to actually want to consume content about it?

Secondly, how many of those people are current podcast listeners?

Thinking along these lines will help bring you closer to seeing what those cold hard download stats tell you. They can help you set realistic goals, that don't involve drawing comparisons with viral videos and celebrity social media accounts.

Audience Quality & Engagement

An audience might seem “small” in a numerical sense. But with long-form content like podcasting, it's often shows with smaller, but more niche hyper-targeted shows that are considered the more successful.

I've given this example before. If you ran a podcast about the technology needed to fly people to Mars, and your only listener was Elon Musk, would you consider this a successful show?

Granted, it's a far-fetched example. But it's always more about exactly who is listening, than how many of them there are.

And, it's about the engagement. This isn't something that can be achieved overnight. But, if you're creating good content, over time, you'll begin to hear from your listeners.

This could be because you've asked them a question, or recommended they check something out. It could be purely because you've talked about a subject that resonated with them so much, that they felt compelled to reach out.

Measuring engagement requires a little more digging than simply staring at your download stats dashboard. But often, they can tell you a lot more about the impact your show is having.

If your podcast host provides this data, take a look at the geography of your podcast downloads. Are you suddenly getting a burst of downloads in a particular region or country? Check the news and find out what's happening there.

For more on this, check out our guide to encouraging audience engagement, and 8 ways to measure your podcast engagement.

I Still Want a Gauge

One of the easiest ways to get a snapshot of podcast download ...

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The question “How do I make a successful podcast?” differs from the question “How do I make a podcast?” in a whole bunch of ways. There's a difference between a show that merely exists, and one that thrives. Let's dive in to some podcast tips that'll help lead you to the latter.

After all, it's never been easier to actually launch a podcast. You don't need to spend a lot at all, and there are countless tools out there that can make things really easy for you.

Once you've recorded a piece of audio and uploaded it to your media host, you can find your very first episode proudly sitting in places like iTunes and Spotify before the week is out.

This simplicity and low barrier to entry is a good thing overall, because it enables almost anyone to get their message out there, regardless of their background or experience.

But a huge amount of podcasters give up after just a handful of episodes, and that's a by-product of how easy it is to launch. If something is created without much thought or genuine purpose, then it's also easy to quit.

So as we've already put together a really popular step by step guide on how to start a podcast, we thought we could maybe now take a deeper dive into how you can make a successful podcast.

What steps can you take to make sure your podcast will actually achieve the things you want it to?

How do you give it the best possible chance of getting through those tough early days and sticking around for the long haul?
1 – Define a Successful Podcast

First thing's first: success means many different things to many different people.

For some, it's about the big download numbers. Others dream of earning a full-time living from their shows. Many business podcasters see success as getting regular sales enquiries because of their content. And for others, it's simply a case of having a creative outlet and a platform to tell their stories.

So in order to work towards your own version of a successful podcast, you need to first ask yourself, “What does success look like to me?”

2 – Have a “Why”

When you run a podcast, things don't always go to plan.

Life can get in the way, hardware and software can break, files can vanish, and there's really no shortage of things that'll test your patience in the long run.

When things go wrong, you really need to have a solid core reason for wanting to podcast. One that's big enough that it'll never be overshadowed by any of the above.

That ties in to how you define success. But with the question “Why am I doing this?”, it's more about the journey than the destination, as cliched as that might sound.

3 – Play The Long Game

One podcast tip that many aspiring podcasters don't like to hear is that it can take years to build an audience.

And in order to make a successful podcast you need to be prepared to turn up consistently and regularly over the next few years.

That doesn't mean that you can't have short-term goals though. It's definitely a good idea to break down your main ambitions into smaller achievable aims. This can help give you a sense of progression.

But hopefully you just enjoy the process of running a podcast. If you do, then you'll stand the best chance of sticking at it and growing an audience.

If you don't enjoy it, then certainly nobody is going to enjoy listening to you. And it won't be long before you start missing episodes, before giving up altogether.

If you've recently launched your podcast and it's already making you miserable, then it's time to go back to the drawing board. Check out why it might be time to quit your podcast for more help with this.

4 – Make It Sustainable

A big part of enjoying the process of podcasting, is that it isn't a complete battle to get new episodes done and out.

In the planning stages it's easy to have big plans about the time you can dedicate to your show each week. It's also easy to create an episode template in your head that's going to take a lot of work to produce on a regular basis.

The key to making sure working on your podcast isn't something you dread, is to build a workflow of sust...

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Podcasting Advice - How to Write a Great Podcast Description
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10/02/20 • 12 min

Writing a Great Podcast Description: At-a-Glance

  • Your podcast description is also known as your podcast summary, or show summary
  • You write this inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc
  • Podcast descriptions are very important when listeners are weighing up whether or not to hit play
  • You should write about who your podcast is for, why they should listen, and what they can expect
  • If you're unhappy with your current show summary, the good news is that you can edit it at any time
  • Read on to find out more

Podcast listeners have hundreds of thousands of potential shows to listen to. So how can you stack conditions in your favour for helping them choosing yours? One of the most important factors is to have a good podcast description.

Writing your show's description or summary is like writing a blurb for a book. You want to sell the show to your potential listeners and encourage them to give you a shot. In this article, we're going to find out how to do just that. First up though...

What Do I Mean by “Podcast Description”?

Let's clear up any potential confusion surrounding the term.

If you've stumbled upon this post looking for a description of what a podcast actually is, then check out What is a Podcast? An Explanation in Plain English.

Also, some folks refer to single podcast episodes as “podcasts”, but “a podcast” is really the show as a whole.

So a “podcast description” wouldn't be the text that accompanies one single episode – that's what we'd call “shownotes”. Here's our full guide to writing great podcast shownotes.

All pretty straightforward, but good to make sure we're on the same page here!

Now, let's get to the meat of the article.

Where Do I Write My Podcast Description?

Your podcast description is written inside your media host – the place your show essentially “lives”.

This'll be done when a podcaster is creating their show, prior to submitting it to the listening directories, where people will find and subscribe to it.

Unfortunately, many will write their podcast description as an afterthought, and purely because they've stumbled across a big empty text box. They need to stick *something* in there in order to crack on with creating the podcast. But, tasks like uploading their artwork and first episode seem to be the biggest priority. That isn't the case.

The good news, though, is that you can edit your show summary at any time. When you update something inside your media host, the changes will usually show up in all podcast directories within around 24 hours.

Why Is Your Podcast Description so Important?

We recently ran our 2020 Podcast Discovery Survey. This is a sample of the listening habits of 780 podcast consumers.

In the survey, participants were asked “When considering a new show, how important to you is...”, followed by various front-facing aspects of a podcast.

They were they asked to grade each one out of 10, with 10 being really important, 0 being not important at all. As you'll see from the data in the graph, the podcast description came out on top by some distance.
Is It Important for Search?

Not really. And it's likely that stuffing your podcast summary full of keywords will be a waste of time.

This piece of text does its job once the potential listener has already found your show, but prior to them hitting play.

More than 63% of podcast consumption takes place on Apple Podcasts/iTunes. When listeners type a topic into these apps, Apple is only searching podcast names, episode titles, and author/artist names. It isn't going to scan your podcast description, or individual episode shownotes.

Overcast is another very popular listening app. When searching for new ...

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Podcasting Advice - Podcast Names: What Should I Call My Podcast?
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09/01/20 • 11 min

Podcast names are the worst... At the planning stage, it feels like the most important decision you'll ever make! Getting the right balance of clarity, gravity, humour... it can keep you up at night trying to make the right decision. But, once it's done, it's just a name, and often loses all meaning!

So, if we're going to make good use of that ‘up at night' time, what makes for a “good” podcast name? What factors should you take into consideration? And what are some of the common mistakes made by podcasters when it comes to naming their shows?

These are the things we're going to take a look at in this one-stop-shop guide to podcast names.
First Up: Check for Duplicates (& Take Over?)

Before choosing a name, just make sure there aren't any other shows already using it.

A quick search in your podcast app will let you know what's available and what isn't. Go further too, though, and do a search on Google for <your keyword> + “Podcast”.

You might find a show using the name you had your heart set on, and spot that they stopped putting episodes out back in 2007.

As frustrating as this can be, don't just bash on and decide to use it anyway. At the very least, it'll cause confusion for your listeners and potentially harm your audience growth.

Even using a very similar name to a pre-existing podcast can be a bad call, regardless of whether that show's still active or not.

It might be possible to get in touch with whoever ran this show though and see if they'll actually give it to you, or let you buy it off them. If you're absolutely desperate to use a certain podcast name, then there's no harm in asking.
The 3 Main Options for Naming Your Show

Here are the 3 main schools of thought when it comes to naming a podcast.

Option 1 – Creative Podcast Names

Famous examples – 99% Invisible, The Moth

Creative or “clever” names are often built around a play on words, or an esoteric term from the show's topic or niche.

Many of these names make sense when you look deeply enough into them. But others are just plain abstract, and offer no hint into the show's actual content.

If you already have an audience, a reputation as a good content creator, or a big marketing budget, then this won't necessarily hold you back. If enough people check out your show and enjoy it, then you'll do fine.

But if you're starting completely for scratch then you need to ask yourself what your target audience are searching for online – and if your podcast name is going to show up in these searches.

If you're at this stage, then the next option is the best one for you.

Option 2 – Descriptive Podcast Names

Famous examples – The Property Podcast, Football Weekly

This type of name can be described as “doing exactly what it says on the tin”.

You might think of this as the “boring” option, but as long as your content isn't boring, nobody's going to care.

Descriptive podcast names are immediately identifiable to their target audience. And they're easier to find because they perform better in searches.

However, if you have a really creative or clever name picked out for your show and are desperate to use it, you can always find a way to merge it with a descriptive title, too.

Warning – iTunes / Apple Podcasts

Be careful with overly long podcast names or “keyword stuffing” though, as iTunes/Apple Podcasts have really started to clamp down on this.

In the recent past, you could get away with adding a short subtitle into your podcast name to expand on exactly what the show is about. For example;

Podcast Name | What it's about – or – Podcast Name, Who it's for, and why

But using commas and ‘separators' in your podcast name might now see you rejected by Apple Podcasts when you try to submit there.

This is the unfortunate result of a minority of podcasters filling their podcast name fields with keywords in an attempt to rank for every search term under the sun.

So be as succinct as possible with your podcast name to avoid any issues here. If you can't get into iTunes/Apple Podcasts, you're going to have serious issues growing any sort of audience.

Option 3 – Using Your Actual Name

Famous examples – The Tim Ferris Show, The Joe Rogan Experience

Podcasts that are named...

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Podcasting Advice - What is a Podcast? An Explanation in Plain English
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08/19/20 • 9 min

Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like.

In a little more detail, a podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups. You can subscribe to the show with an app on your phone and listen to episodes whenever you like on your headphones, in the car or through speakers.

Read more of our Listener's Guide to Podcasting

What's an Example of a Popular Podcast?

If you're new to this, it can make it a little easier to see how radio stations are turning their shows into podcasts. But, remember, Podcasts have gone way beyond radio – you'll find out more about that in a minute!

First, though, BBC Radio 4 have run a radio show called ‘More or Less: Behind the Stats’, all about interesting economics and number facts. That show is on at the same time every week, and you have to tune in on your radio to listen. But... to make it easier to listen to, the BBC publish every episode as a part of the ‘More or Less Podcast', too. Each podcast episode is a recording of a ‘More or Less’ radio episode, and they’re all organised into one podcast series.

So, if you’re a fan of the radio show, you can subscribe to the More or Less podcast and episodes are delivered to you each week. That means you can listen to them any time, rather than be stuck to the radio at the same time each week.
Podcasts are Far More than Repurposed Radio

The example above might give you a picture of what a podcast is like, but it isn't a full answer to What is a podcast!

The vast vast majority of shows tend to be completely original content, not just repurposing the radio.

Many escape the shackles of traditional radio formats to explore brilliantly original approaches and completely niche subjects. For example:

  • They can be any length, from a 1 minute news snippet, to a 3 hour in-depth interview.
  • They can be any frequency, from daily to monthly
  • They can be any format, from simple solo shows up to mammoth, multi-person audio dramas
  • They can cover ANY topic, many of which would never make it onto radio

No matter what you’re into, you’ll find a show that suits the topics you love and the time you have.

Are Podcasts Audio or Video?

Most Podcasts today are audio only, even though video podcasts do exist. Podcasting has really grown out of a need for background content. That means something that can entertain you, educate you or inspire you in the background of other boring or rote activities.

For example, one of the most common ways people listen is in the car. You can’t watch video there, of course, so audio content is great. In the same way, podcasts are great for listening at the gym, while you’re mowing the lawn, or on your journey to work. Any moment of wasted time can be a moment for audio!

Of course, that means you need something to listen on, so you might need to get yourself a set of headphones to connect to your smartphone. Otherwise, connect up to your car via Bluetooth, or start listening on Echo or another smart speaker!

Need a recommendation for good headphones? Click here

What do Podcasts Usually Sound Like?

When you listen to a podcast, you'll discover that many of them are quite familiar. You'll have heard similar types of content over the years, from the radio to a TV talk show. On the other hand, you'll also hear podcasts that are completely new and entirely different to the norm, thanks to the freedom that podcasting allows.

Most podcasts will be themed around one particular topic. The host or hosts will talk about that topic on every episode. Sometimes it's really specific, like triathlon racing or dog training, and other times it's more general, like how to lead a happy life.

Next, each episode of that podcast will talk about something specific within that topic – nutrition tips for taking part in a triathlon, or how to stop your dog fighting with other dogs.

Each episode is normally run by one or two regular pres...

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Podcasting Advice - How to Record a Podcast

How to Record a Podcast

Podcasting Advice

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12/18/20 • 12 min

This is it: time to record a podcast. Planning is great, publishing is a given, but recording, that's where the magic happens.

In this article I'm going to cover every step. Here's a quick summary on how to record a podcast:

  1. Planning: what prep do you need to do so that the recording goes smoothly?
  2. Equipment: what gear do you need to be able to record a great quality show?
  3. Software: what tools do you need to be able to capture your audio?

By the end of this article, you'll know everything you need to record a podcast. All that's left is to hit that big red button, and get your voice out into the world!

Planning to Record a Podcast

It's tempting to miss this bit out... You know the subject, after all, and you're raring to go! Why not just wing it?

Well, as much as I'm a fan of the seat-of-the-pants approach, an episode plan can make a huge difference to the quality of your show. Don't worry, this doesn't need to take up your whole day. A small plan can make a big difference.
Plan the Topic

First thing, what are you going to talk about? This is the gold. If you choose the wrong episode topic, then your $500 Heil mic and your pro-level Zoom H6 recorder don't matter a whit. Listeners won't care about the show, perfect audio quality or not.

So, do your research. Figure out your ideal listener, and particularly what they care about. Then, for each episode, think:

  • What questions are your listeners asking?
  • What problems are they experiencing?
  • What are they struggling with, right now?

Every episode, you should tackle one of them.

How do you figure that out? Good old fashioned keyword research, tailored for podcasting. Check out that article for a full rundown of tools that can help you find a bunch of questions that you can answer.

Script the Episode

Scripting is an oft-debated topic. Should you go super-detailed, or might you go quite light and off-the-cuff? I answered that in a full article on how to script a podcast with a few examples. But, let's cover it in brief.

On the one hand, a detailed script can make for a really tight, value-packed episode. It cuts the rambling and ensures you cover every single thing you need to.

The only trouble is, a detailed script can cut the spontaneity and drain your personality from an episode. It does take quite a bit of skill to read a detailed script and still sound natural, conversational. But, it's possible.

Plus, of course, it takes quite a lot of time to put together something so detailed.

On the other hand, a light script – just a collection of bullet points really – can provide enough guidance, but not tie you down. You can be more engaging, more free-flowing, more personable, and it takes much less time to prepare.

But, again, the downsides... with a light-touch script, you can much more easily lose your way, forget things and repeat yourself. The waffle factor increases dramatically and your episodes will tend to be longer. That's not necessarily a good thing...

It often comes down to personality and practice. Start with a detailed script, until you get more comfortable on the mic. Then, reduce the detail, bit by bit, until you find that balance between time spent, benefits gained and recording style.

What Equipment Do I Need to Record a Podcast?

You Need a Microphone

First, let's capture that voice. That's what the humble microphone is designed to do. You can find a collection of the best microphones here, so have a browse through and pick something that fits your space and budget.

If you want to keep things simple, go for a USB microphone. You'll plug that right into your computer, and record there. No other equipment needed, just software. I'll cover the recording software below.

A USB mic is ideal for anyone that'll be recording a solo show, or if you'll be recording with others o...

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Podcasting Advice - How to Publish a Podcast

How to Publish a Podcast

Podcasting Advice

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10/02/20 • 10 min

In this article I'm going to explain how to upload a podcast to the internet, and make it available to your listening public. After all, when you make a podcast, you want people to hear it, right?

But uploading and publishing is a step that foxes nearly every new podcaster. I totally understand, too: it's not intuitive! You don't upload it to iTunes, Apple Podcasts, Spotify, Google Podcasts or any other directory. You don't upload it to your own website. Instead, you upload your podcast somewhere else entirely, and then publish it to those places.

So, where in the name of the wee man DO we upload our podcast files? Where do podcasts live?!

That's what I'm here for – let's find out!
Where You DON'T Upload your Podcast

Most people are podcast listeners before they're podcasters. A few years ago, before I published a single podcast episode, I normally found shows on iTunes (now Apple Podcasts). Sometimes I even found shows on their own individual websites, and listened to them there.

So when I started learning to record and mix audio, I made a note that I'd “need to figure out how to upload my podcast to iTunes”.

I also planned on getting my own website and uploading my podcast episodes to that. These two platforms, to me, were where podcasts lived.

Well, on both fronts, I was a little off the mark, because:

  1. You never upload podcast files to iTunes, or Spotify, or any other directory
  2. You never upload podcast files to your own website

On the second point, it is possible, but here's why you shouldn't upload podcast files to your own site. In that case, what DO you do? Here's what:

  1. Upload your podcast files to a podcast hosting service
  2. Submit your entire show to iTunes/Apple Podcast, just once
  3. Publish episode players, from your host, to your own website

Simple, eh? Well, it sort of is, but only if you know how. So, let's find out how!

So Where Do I Upload My Podcast To?

First, you need to sign up for a podcast hosting service.

Quick Recommendation? Use Buzzsprout.

Buzzsprout is a low-cost, high-value podcast hosting service. It's simple to set up, easy to use, and has all the features you'll need.

Here's our full Buzzsprout review. If you do want to shop around, though, check out our ‘Best Podcast Hosting‘ article to read through all the options.

What is a Podcast Host & how do they work?

Podcast hosting services are companies that are designed to do exactly what it says on the tin: host your podcast audio files. Here's what that includes:

  • you upload your audio to the podcast hosting website
  • they store those audio files
  • they collect them all into a podcast ‘feed' that people can subscribe to
  • they deliver the audio files to your listeners on demand

Now, there are two ways to use a Podcast hosting service.

  1. They can host your entire podcast website
  2. They can host just your audio files and you have your own website

Option 1 is very easy – the host provides a website with space for shownotes and players that show up automatically. But these sites tend to be relatively simple, and you wont have much control.

Option 2 takes a little more setup, but it gives you way more flexibility and control. In this case, you'll be uploading audio files to your host, and then publishing the shownotes and the audio players on your own website. There are a lot of advantages to this, and the setup isn't that complicated.

Read our full guide on setting up your own podcast website

First let's look at how to deliver your show solely through the media host.
Creating Your Host-Provided Podcast Website

When you create an account with a Podcast Host you'll have the opportunity to fill in all the details about your podcast series. The name of the show, a description, the category that best suits it, and you can upload your own cover art too.

Publishing episodes is a similar process. Uploading audio is no different to uploading images on social media. You create a new episode page within your media host platform, then enter your episode title and that particular episode's shownotes. Podcast ‘shownotes' are a description of what's in the episode, as we...

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FAQ

How many episodes does Podcasting Advice have?

Podcasting Advice currently has 12 episodes available.

What topics does Podcasting Advice cover?

The podcast is about Marketing, How To, Podcasting, Podcasts, Education and Business.

What is the most popular episode on Podcasting Advice?

The episode title 'Podcast Intro & Outro Tips: Introducing and Ending Your Episode' is the most popular.

What is the average episode length on Podcasting Advice?

The average episode length on Podcasting Advice is 12 minutes.

How often are episodes of Podcasting Advice released?

Episodes of Podcasting Advice are typically released every 12 days, 2 hours.

When was the first episode of Podcasting Advice?

The first episode of Podcasting Advice was released on Aug 5, 2020.

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