How A Meathead Podcast Makes Money – PTC 328

03/20/21 • 22 min

Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn't the case. To make money with your podcast, you simply need a passionate, thirsty audience.

Then, you need to be willing to take some smart chances until you find what works.

Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You'll definitely want to take notes.

FREE TRAINING

Before we jump into it. Let me give you a great resource to help you make money with your podcast.

If you don't have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals.

Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients".

On this free training you are going to discover:

How to develop your personality to attract your ideal clients
Why sponsorships and ads are NOT the ideal way to generate revenue
How to grow your network with your podcast
And more!

It happens on Saturday, March 27th at 11a ET, 8a PT. Sign up for free at www.PodcastTalentCoach.com/growth.

If you are looking for a mentor who can help you shortcut the process of making money with your podcast and avoid all of the pain of trial and error, this free training is for you. Let's grow your community and start making money with your show.

MEATHEADS

Let me give a case study today of how this works. Sadie took my training, followed my program and launched her podcast with her cohost Sausha.

Their podcast is called Meathead Test Kitchen. The world of fitness and nutrition can be intimidating, but they are here to help make it a whole lot less scary. That's what the podcast is all about.

They launched Meathead Test Kitchen in August. Their first episode was released on August 16th.

BE UNIQUE

The first thing you will notice about Meathead Test Kitchen is that it isn't your middle-of-the-road podcast. These two have a definite style, swagger and personality. This isn't your mom's fitness and nutrition podcast.

If you want to stand out and get noticed, develop a brand and stand for something. You don't have to be brash or in your face. You do need to pick a side and defend it. If you try to please everyone, you will please no one.

The reviews of Meathead Test Kitchen shows how they cut through. Here are some of their reviews.

"Dieting and fitness doesn't have to be boring or tedious. Sadie and Sausha are here to prove it! Fun hosts and honest, easy to understand advice."

"These ladies don't beat around the bush, they are honest and easy to relate to. If swear words offend you, find another podcast."

Pick a side and get noticed.

CONNECTION

Next, make powerful connections. If you want to grow and make money with your show, you need to connect with the right people.

Sadie and Sausha are growing their audience by connecting with the right influencers.

They are 31 episodes in. Just over six months of episodes and they have interviewed local business owners, a Titan games athlete and current Mrs. America contestant. They have interviewed a Bellator MMA fighter, CrossFit Games competitors, coaches, and a world record holding power lifter.

Sadie and Sausha use these guests to help get their show noticed. When influencers talk about your show, people take notice. Give them a reason to talk by interviewing them on your podcast.

If you want to make money with your podcast, you need to have the right people listening. These people should be your ideal clients. Interview guests who are already talking to this audience.

THIRSTY AUDIENCE

Gaining an audience isn't enough. It needs to be the right audience.

The one thing you need to make money with your show is a thirsty audience. If you were selling water in the desert, you wouldn't need much of a pitch to sell it at a great price. You just need a thirsty audience.

Don't try to sell something without asking your ideal listener what they need. I know you feel like you already know. Believe me, you don't. I thought I knew as well until I built 4 different offers that nobody wanted.

When I finally started doing market research before I built the course, people started buying before the...

Then, you need to be willing to take some smart chances until you find what works.

Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You'll definitely want to take notes.

FREE TRAINING

Before we jump into it. Let me give you a great resource to help you make money with your podcast.

Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients".

On this free training you are going to discover:

How to develop your personality to attract your ideal clients
Why sponsorships and ads are NOT the ideal way to generate revenue
How to grow your network with your podcast
And more!

It happens on Saturday, March 27th at 11a ET, 8a PT. Sign up for free at www.PodcastTalentCoach.com/growth.

MEATHEADS

Let me give a case study today of how this works. Sadie took my training, followed my program and launched her podcast with her cohost Sausha.

Their podcast is called Meathead Test Kitchen. The world of fitness and nutrition can be intimidating, but they are here to help make it a whole lot less scary. That's what the podcast is all about.

They launched Meathead Test Kitchen in August. Their first episode was released on August 16th.

BE UNIQUE

The reviews of Meathead Test Kitchen shows how they cut through. Here are some of their reviews.

"Dieting and fitness doesn't have to be boring or tedious. Sadie and Sausha are here to prove it! Fun hosts and honest, easy to understand advice."

"These ladies don't beat around the bush, they are honest and easy to relate to. If swear words offend you, find another podcast."

Pick a side and get noticed.

CONNECTION

Next, make powerful connections. If you want to grow and make money with your show, you need to connect with the right people.

Sadie and Sausha are growing their audience by connecting with the right influencers.

Sadie and Sausha use these guests to help get their show noticed. When influencers talk about your show, people take notice. Give them a reason to talk by interviewing them on your podcast.

If you want to make money with your podcast, you need to have the right people listening. These people should be your ideal clients. Interview guests who are already talking to this audience.

THIRSTY AUDIENCE

Gaining an audience isn't enough. It needs to be the right audience.

When I finally started doing market research before I built the course, people started buying before the...

Previous Episode

Time Saving Podcast Production Tips – PTC 327

Is your podcast production eating your entire week? Do you feel like you finish publishing one episode only to start recording the next? On this episode, I want to help you streamline your process.

There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat.

Today, I will show you how to save time in each of those areas to make you more efficient.

GET HELP

First, let me show you an option. You can always get someone to do all of the dirty work for you.

How much time do you spend each week creating your podcast?

If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show.

Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to revenue generation, how much money do you think you could make? Could you find a client or two to pay you a few hundred dollars to help them?

My team can produce your podcast every week for as little as $225 per month. Is that worth getting your time back?

BASIC EDITING SERVICES

The basic plan will make your show sound great. You record the episode and send the team your .mp3.

You get professional audio editing, including noise reduction, volume leveling, mixing and mastering. We will take care of adding your open and close. You get the finished .mp3 ready to be posted.

If you are repurposing your video as a podcast, you also get professional video editing with this package. This includes your YouTube thumbnail ready to be uploaded to your YouTube account.

Finally, you get an audiogram to help you promote your show.

All of this is just $225 each month for four completed episodes and videos.

EDITING PLUS

If you want to step up a level and add a little coaching to your plan, the Plus level is for you.

At this level, you get everything in the basic package. You also get a 60-minute group coaching call each month to help you produce a better podcast. You get to ask questions and get the help you need.

On top of that, my team will take care of your show notes. They will handle uploading your audio to your podcast host. They will also upload your video to your YouTube channel.

To help you promote at this level, you will also receive a captioned social media video to help you grow your audience and attract more clients.

The Plus package is $495 per month for four episodes and videos.

GO PREMIUM

If you want to go all in, you need to check out the Premium package. This takes it all off of your hands.

With the Premium package, you get everything in the Basic and Plus packages. You also get a monthly, 30-minute, one-on-one coaching call with me. I will personally help you on your journey and overcome your struggles.

You also received advanced SEO-optimized show notes. This well help people find your podcast through organic search by ensuring the right keywords are included.

My team will also add timestamps to your episode along with the resources that you mention in the show. This will help your listeners find exactly what they want.

You will receive a custom blog header image for your episode. My team will also upload your show notes to your WordPress site. It is handled for you.

And to help you promote, you will receive a quote card taken from the episode. You can use this on social media to promote the episode and grow your audience. This also makes it easy for your guest to promote the show.

To have all of this done for you so you can spend your time growing your audience and building your business, and get one-on-one coaching with me to overcome your struggles, your investment is just $695 each month for four episodes and videos.

You can see each of these packages in detail and sign up to work with me and my team at www.PodcastTalentCoach.com/editing.

Imagine what you could do with all of that time back. Let's get started.

YOUR TIME

Now, if you decide to continue doing it on your own, find ways to save time.

It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details.

On the surface, it doesn't seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes.

...

Next Episode

What You Need To Launch A Podcast – PTC 329

Launching a podcast doesn't need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast.

Even if you have a podcast, you'll find some tips here today that will make it even easier for you to succeed.

CHALLENGES

Let's start with the challenges. There are 3 big challenges that coaches face as they try to build their podcast and audience.

They make it more complicated than it needs to be.

They don't have a roadmap

They don't know where to start

Let's take these one at a time.

KEEP IT SIMPLE

Don't make it complicated. You don't need to be a tech guru to create a podcast.

Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing.

Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click "file" and "export". Some audio software has an export button that makes it really easy.

You then upload your file to your audio host, such as Libsyn. This is just like uploading a photo to Facebook. Your audio host stores your audio. You can get a free month by using the code PTC at www.Libsyn.com.

Embed the audio player and episode on your website. Just copy and paste the code.

Finally, be sure your show is linked to Apple Podcasts and the others. This involves coping the address from your audio host and pasting it on the platform. You only need to do this once.

That's it. You have a podcast.

Now, producing your podcast is just one of the 6 parts. Most gurus will teach you maybe 2 parts. You need all 6 for a successful podcast. I'll show you those in a bit.

SPENDING MONEY

You also don't need to spend a ton of money to podcast.

The #1 mistake most people make when they are launching is spending way too much on equipment and making it more complicated than is necessary. You don't need a professional studio.

You can start with a few inexpensive pieces of gear. You probably already have a computer available.

You need a decent USB microphone that you can plug right into your computer. That will cost you about $75.

You need some headphones. You probably already have a pair of earbuds laying around your home.

Get some editing software. You can get Audacity for free on the internet or use Garage Band on your Mac. I really like Hindenburg Journalist. That will cost you about $100.

If you are going to do interviews, you can record those using free resources like Zoom, Skype or something similar.

Can you spend more? Sure, but why? Don't complicate it with a mixer and bunch of cables. Don't go spend $300 on a mic. Just get started.

ROADMAP

Next, many podcasters don't have a roadmap for success.

One secret most gurus don't tell you is that getting listeners isn't enough. You need to develop a plan to keep them listening.

Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what?

Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop.

The problem is ... if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket.

The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow.

If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy.

STRATEGY

Earlier I told you there were 6 steps to a successful podcast.

My Podcast Fast Blueprint teaches you all 6 steps. Those steps are Purpose, Program, Platform, Produce, Promote and Profit.

Producing your show is only one piece.

Your purpose is your why. Without a solid why, you won't stick with it. Creating a podcast every week will soon seem like a chore.

Find your inspiration with a strong why.

Your program is your niche. This is what you will talk about. It better be something you love and can talk about for hours. This makes creating content so much easier.

Your platform is the format of your show. Will your show be solo, interview, magazine, documentary, two-person or some other format?

We've talked about producing. Record, edit, export, post.

Promote is all about attracting your listeners. This is how you bring fans to your show and keep them listening.

Finally, profit from your efforts. Money doesn't fall from the s...