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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies - The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

04/02/24 • 60 min

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k... or 10k downloads per episode?

Podcasting is inherently a slow-growth medium.

Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time.

But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up?

In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process.

📊 What did you think of this episode? Click to cast your vote:
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Nailed It!
🙂
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Meh
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Topics Covered

00:00 Intro
00:59 Podcast growth lessons from Warren Buffett
05:00 When typical shows hit the 1k & 10k dl/ep milestones
10:36 How experience affects a show’s growth rate
15:21 What everyone gets wrong about consistency in podcasting
26:16 The powerful compounding of relationships
31:33 Stacking micro-improvements to your show with every episode
35:26 Strategies for navigating (and avoiding) creative burnout
38:28 Building your transferable skill set
44:22 Our personal stories of creative compounding that have got us here
56:12 The impact of mentorship and constructive critique

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Mike Birbiglia’s Podcast, *Working It Out*
Build and Launch, Past Project by Justin Jackson
Mega Maker, Project by Justin Jackson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

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We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k... or 10k downloads per episode?

Podcasting is inherently a slow-growth medium.

Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time.

But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up?

In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process.

📊 What did you think of this episode? Click to cast your vote:
🤩
Nailed It!
🙂
Solid
🥱
Meh
😒
Do better

Topics Covered

00:00 Intro
00:59 Podcast growth lessons from Warren Buffett
05:00 When typical shows hit the 1k & 10k dl/ep milestones
10:36 How experience affects a show’s growth rate
15:21 What everyone gets wrong about consistency in podcasting
26:16 The powerful compounding of relationships
31:33 Stacking micro-improvements to your show with every episode
35:26 Strategies for navigating (and avoiding) creative burnout
38:28 Building your transferable skill set
44:22 Our personal stories of creative compounding that have got us here
56:12 The impact of mentorship and constructive critique

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Mike Birbiglia’s Podcast, *Working It Out*
Build and Launch, Past Project by Justin Jackson
Mega Maker, Project by Justin Jackson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Previous Episode

undefined - 🔥 This Movie Podcast Was Begging to Be Roasted

🔥 This Movie Podcast Was Begging to Be Roasted

Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”.

In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
01:10 First impressions on Open to Criticism's podcast packaging
01:36 Assessing the show’s cover art
02:21 Color choices and design insights
04:44 Breaking down the podcast description
09:19 Advice for crafting a more compelling podcast description
14:29 Exploring audience targeting and how it affects a show’s packaging
16:44 A ChatGPT hack for testing your messaging
19:22 Why you need to look for an audience that’s already “in motion”
22:04 Optimizing episode titles and descriptions for engagement
23:14 How to do custom artwork well
25:52 Leveraging strong, punchy episode titles
29:59 The complexities of creating good podcast custom episode artwork
40:13 Final thoughts on enhancing a podcast’s overall appeal

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Subscribe to Wendy Lloyd's Open to Criticism Podcast
Nat Kadlack
Chat GPT

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Next Episode

undefined - 🔥 Roasting a Ridiculously Niche History Podcast

🔥 Roasting a Ridiculously Niche History Podcast

Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done.

In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
00:46 First impressions of History of the Germans
01:04 Episodic vs. serial podcasts pros & cons
02:18 Exploring Apple Podcast channels
05:59 Cover art and first impressions
07:58 The power of a well-defined Job to be Done
11:32 Title and description breakdown
14:36 Dissecting the episode titles
17:02 A major pitfall of long-running serialized shows (and how to fix it)
22:48 A big opportunity to stand out in any niche
25:48 Leveraging SEO and website optimization
36:03 Final critiques and suggestions

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Subscribe to History of the German's Podcast
Mark Manson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies - The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

Transcript

Justin

We all know people that have been doing the same thing forever, and they're not getting better. They put out a 1000 episodes, and episode a 1000 is just as unlistenable as episode 1.

Jeremy

When people think about consistency and compounding, people might have this idea that I should be creating my show 2 or 3 years before before it's really gonna start to grow. But here's a lot of factors that play into w

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