Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
04/23/24 • 58 min
Plus, we need your help to decide what to make next.
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned... and the surprising insights we’ve gained along the way.
Plus, we brainstorm three new show concept ideas to keep us busy between seasons... and ask your feedback on which one we should pursue.
Cast your vote for which show we should make next
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Intro
00:49 How many downloads we expected to get going into this season
02:35 Breaking down our Season 1 stats
03:22 Is YouTube worthwhile for the average podcaster?
08:34 Engagement time and consumption rates
12:44 The metric we care about more than analytics
20:26 Assessing Season 1: What we did well
23:02 How experimentation led us to find our structure
28:21 A big mistake we made with Season 1
32:05 Mistakes and missed opportunities in Season 1
36:18 Help us decide which show we should create next
40:57 Concept idea 1: “Make it Big”
45:03 Concept idea 2: “Why It Works”
49:48 Concept idea 3: “Podcast Riffs”
54:35 Listener feedback and what to expect from Season 2
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Jay Clouse from Creator Science
Josh Spector
Bumper articles on measuring listen time
Growth In Reverse
Arvid Kahl
LinkFire
Chartable
The Futur
Unthinkable w/ Jay Acunzo
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Plus, we need your help to decide what to make next.
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned... and the surprising insights we’ve gained along the way.
Plus, we brainstorm three new show concept ideas to keep us busy between seasons... and ask your feedback on which one we should pursue.
Cast your vote for which show we should make next
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Intro
00:49 How many downloads we expected to get going into this season
02:35 Breaking down our Season 1 stats
03:22 Is YouTube worthwhile for the average podcaster?
08:34 Engagement time and consumption rates
12:44 The metric we care about more than analytics
20:26 Assessing Season 1: What we did well
23:02 How experimentation led us to find our structure
28:21 A big mistake we made with Season 1
32:05 Mistakes and missed opportunities in Season 1
36:18 Help us decide which show we should create next
40:57 Concept idea 1: “Make it Big”
45:03 Concept idea 2: “Why It Works”
49:48 Concept idea 3: “Podcast Riffs”
54:35 Listener feedback and what to expect from Season 2
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Jay Clouse from Creator Science
Josh Spector
Bumper articles on measuring listen time
Growth In Reverse
Arvid Kahl
LinkFire
Chartable
The Futur
Unthinkable w/ Jay Acunzo
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Previous Episode
🔥 Trolls HATE This Podcast… But We Loved It.
A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces.
In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept.
In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show’s discovery and listener acquisition.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Intro
00:12 Introducing the roastee
00:58 First impressions: Title and artwork analysis
01:37 Deep dive into the show's concept and title
04:32 How we’d tweak the show description
09:07 Episode title and description teardown
09:15 Pros & cons of cross-posting different shows on one feed
10:29 Leveraging book titles for discoverability
12:31 Some of the best episode descriptions we’ve seen
14:21 Addressing negative reviews and trolls
15:25 Custom episode artwork opportunities
18:47 One major potential opportunity for improvement
20:22 The value of a podcast website
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Subscribe to JP Der Boghossian's Podcast This Queer Book Saved My Life
Krista Tippett's podcast On Being
Las Culturistas with Matt Rogers and Bowen Yang
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Next Episode
Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them.
Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue).
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Listen & Subscribe to Sound Judgment
Creator Science PodcastCreator ScienceAll the Hacks PodcastTim Ferriss Episode w/ Chris Hutchins
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies - Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Transcript
A red flag for me isn't the number of downloads you're getting. A red flag for a show is you're not getting any responses. Yeah. Nobody's reaching out. Nobody is taking the time and the effort to find you and give you something.
JeremyThat kind of feedback and engagement, that is the leading indicator that the downloads and the sponsors and the sales and all those other things that we attach our self wort
If you like this episode you’ll love
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