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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies - 🔥 Roasting a Ridiculously Niche History Podcast

🔥 Roasting a Ridiculously Niche History Podcast

04/05/24 • 36 min

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done.

In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
00:46 First impressions of History of the Germans
01:04 Episodic vs. serial podcasts pros & cons
02:18 Exploring Apple Podcast channels
05:59 Cover art and first impressions
07:58 The power of a well-defined Job to be Done
11:32 Title and description breakdown
14:36 Dissecting the episode titles
17:02 A major pitfall of long-running serialized shows (and how to fix it)
22:48 A big opportunity to stand out in any niche
25:48 Leveraging SEO and website optimization
36:03 Final critiques and suggestions

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Subscribe to History of the German's Podcast
Mark Manson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

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Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done.

In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
00:46 First impressions of History of the Germans
01:04 Episodic vs. serial podcasts pros & cons
02:18 Exploring Apple Podcast channels
05:59 Cover art and first impressions
07:58 The power of a well-defined Job to be Done
11:32 Title and description breakdown
14:36 Dissecting the episode titles
17:02 A major pitfall of long-running serialized shows (and how to fix it)
22:48 A big opportunity to stand out in any niche
25:48 Leveraging SEO and website optimization
36:03 Final critiques and suggestions

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Subscribe to History of the German's Podcast
Mark Manson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Previous Episode

undefined - The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k... or 10k downloads per episode?

Podcasting is inherently a slow-growth medium.

Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time.

But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up?

In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process.

📊 What did you think of this episode? Click to cast your vote:
🤩
Nailed It!
🙂
Solid
🥱
Meh
😒
Do better

Topics Covered

00:00 Intro
00:59 Podcast growth lessons from Warren Buffett
05:00 When typical shows hit the 1k & 10k dl/ep milestones
10:36 How experience affects a show’s growth rate
15:21 What everyone gets wrong about consistency in podcasting
26:16 The powerful compounding of relationships
31:33 Stacking micro-improvements to your show with every episode
35:26 Strategies for navigating (and avoiding) creative burnout
38:28 Building your transferable skill set
44:22 Our personal stories of creative compounding that have got us here
56:12 The impact of mentorship and constructive critique

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Mike Birbiglia’s Podcast, *Working It Out*
Build and Launch, Past Project by Justin Jackson
Mega Maker, Project by Justin Jackson

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Next Episode

undefined - 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.

And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.

📊 What did you think of this episode? Click to cast your vote:
🤩
Nailed It!🙂 Solid🥱 Meh😒 Do better

Topics Covered

0:00 A new podcast growth experiment
3:21 Introducing Sound Judgment
6:24 Crafting your show’s Sound Vision
16:06 Structuring your episodes for impact & retention
18:54 Thinking in scenes
23:20 Surprise: The unexpected emotion behind all great podcast episodes
35:42 Why specifics are the key to unlocking memorability and emotion
40:20 Our analysis of the Sound Judgment episode
42:17 Digging deeper into defining your sound vision
47:35 How we use scenes to structure this show
51:33 How to incorporate surprise & suspense into your episodes
58:47 How to be a more specific (and thus, better) interviewer
1:01:52 The elements of a fantastic cross-promotion pitch

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Listen & Subscribe to Sound Judgment

The Story GridYouTube: Brandon McNultyOn BeingWild BoysFamous & Gravy

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies - 🔥 Roasting a Ridiculously Niche History Podcast

Transcript

Jeremy

In almost every niche, this is a significant opportunity for someone to just go deeper and do more episodes over a longer amount of time than anybody else is willing to do. If you know how to Mhmm. Just stay curious, explore each topic, and you're like, well, what's beneath that? And what's beneath that? And what's beneath that?

Justin

You know one way you could test this is open up a new tab and let's see

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