🔥 Roasting a Popular Tech YouTuber's Podcast (Leveraging Reputation, Status Games, Leaning Into Tension, Positioning & Differentiation)

✍️ Leave us a voicemail with feedback (or unadulterated praise): https://podline.fm/trends

"It takes a lifetime to build a good reputation, but you can lose it in a minute."

Today, we're putting the idea to the test.

Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time.

In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out.

Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine.

But theory doesn't always translate into reality.

And what got you here, doesn't always get you there.

Given the pedigree, my expectations going into this roast were high.

And while there's a lot to learn from what Stephen & Jason are doing right with the show...

There's one major oversight with their packaging that is likely costing them dearly.

And it's a mistake they're far from alone in making.

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Topics Covered

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro

✍️ Leave us a voicemail with feedback (or unadulterated praise): https://podline.fm/trends

Previous Episode

[Condensed] How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth... whether it’s $100 or $10,000 per month.

You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.

But have you ever stopped to think about how you would spend it to get the greatest ROI?

Should you buy ads? Invest in better gear? Hire an editor or assistant?

In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

📊 What did you think of this episode? Click to cast your vote:

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Topics Covered

00:00 Could we grow faster if we had more budget?
02:09 How much the average podcast spends on production & marketing
05:21 How much high-growth shows allocate to marketing
06:51 How we’d spend $500/month to grow
14:03 How we’d spend $2,500/mo to grow
24:11 How to figure out what brought people to your show
24:12 How we’d spend $10,000/mo to grow
31:14 Understanding your brand values
38:23 Running retargetting ads to your podcast
40:06 How we’d grow our podcast with zero budget

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

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Next Episode

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you?

Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.

But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth?

In other words, what if you could get the same results while spending drastically less time on your show?

Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth?

📊 What did you think of this episode? Click to cast your vote:

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Topics Covered

00:00 Intro
02:13 Breaking Down the Numbers: Data on high-growth show time spends
08:39 What stood out from the categories of growth in the data?
11:19 Where to spend time when you’re first starting your show
19:18 Finding opportunities to improve your show in your daily life
20:48 Where to spend your time once your show has traction
29:00 Time-sucking tasks to ignore or eliminate
40:21 The ultimate amplifier of every hour you spend on your show
42:37 How much time are you spending on your show each week?

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

David Perrell: How I Write Podcast
Chat GPT
Everyone Hates Marketers
Ira Glass