🔥 Roasting A Fitness Podcast (Brand Coinages, Evocative Titles, Episode Naming Conventions)

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Previous Episode

The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.

In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.

This pattern shows up everywhere, and it's known as the Power Law.

In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

00:00 Introduction
05:10 Understanding the Power Law Curve and it's impact on podcasting
14:25 Why you shouldn't settle for creating an "average" podcast... and strategies for stand-out
26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report
37:15 Aligning expectations and setting realistic goals

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Podcast Audience Survey Template
How to Run a Podcast Audience Survey
Linkfire
Chartable
How Acquired Grew Their Podcast
Acquired Podcast
Wait But Why
The Smash or Pass Test
The Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Next Episode

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.

Well, that's exactly what we did, and in this episode, we're sharing what we found.

Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:

"What's the thing that has had the single biggest impact on growth in the past year."

They're answers, and the trend they hint at, might surprise you.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

1:15 What is the average month-over-month growth rate for podcasts?
6:11 The most-impactful tactics employed by high-growth shows
10:49 Finding Podcast-Market Fit for your show
14:30 The Content-Art Spectrum
19:32 Why reducing listener churn is just as important as attracting new listeners

22:01 Practical takeaways to increase your monthly growth rate

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources