🔥 Roasting A Fashion Design Podcast (Show Titling, Specific Copy, Custom Thumbnails)

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Topics Covered

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Resources

Podcast Audience Survey Template
How to Run a Podcast Audience Survey
Linkfire
Chartable
How Acquired Grew Their Podcast
Acquired Podcast
Wait But Why
The Smash or Pass Test
The Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners

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Previous Episode

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.

Well, that's exactly what we did, and in this episode, we're sharing what we found.

Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:

"What's the thing that has had the single biggest impact on growth in the past year."

They're answers, and the trend they hint at, might surprise you.

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Topics Covered

1:15 What is the average month-over-month growth rate for podcasts?
6:11 The most-impactful tactics employed by high-growth shows
10:49 Finding Podcast-Market Fit for your show
14:30 The Content-Art Spectrum
19:32 Why reducing listener churn is just as important as attracting new listeners

22:01 Practical takeaways to increase your monthly growth rate

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Darknet Diaries
How I Write Podcast
Jay Clouse
Never Post Podcast
Derek Sivers

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Next Episode

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.

There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”

The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.

But does it actually work?

And if it does, how, exactly?

In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.

📊 What did you think of this episode? Click to cast your vote:

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Topics Covered

0:00 Intro
01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?
05:57 Non-podcast-growth reasons to be active on social media
08:06 Understand why you're using each platform
17:47 Which platform should you be on to promote your podcast?
26:34 The "Buyer's Journey" of Podcast Listener Acquisition
27:24 Why social media is probably getting you listeners without you even knowing
35:10 The double-edge sword of building your platform reputation
38:45 Non-social media growth channels
47:09 Key takeaways from this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources