[Condensed] How We&#x27;d Spend $500/$2,500/$10,000 to Grow Our Podcast (&amp; the Lessons You Can Apply to Any Budget)

Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

How to get the best ROI on your podcast production and marketing budget to maximize growth... whether it’s $100 or $10,000 per month.

You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.

But have you ever stopped to think about how you would spend it to get the greatest ROI?

Should you buy ads? Invest in better gear? Hire an editor or assistant?

In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Previous Episode

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth... whether it’s $100 or $10,000 per month.

You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.

But have you ever stopped to think about how you would spend it to get the greatest ROI?

Should you buy ads? Invest in better gear? Hire an editor or assistant?

In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

00:00 Could we grow faster if we had more budget?
02:47 How much the average podcast spends on production & marketing
06:41 How much high-growth shows allocate to marketing
08:11 How we’d spend $500/month to grow
15:23 How we’d spend $2,500/mo to grow
27:23 How to figure out what brought people to your show
31:00 How we’d spend $10,000/mo to grow
38:03 Understanding your brand
50:24 Running retargeting ads to your podcast
52:33 How we’d grow our podcast with zero budget

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Next Episode

🔥 Roasting a Popular Tech YouTuber's Podcast (Leveraging Reputation, Status Games, Leaning Into Tension, Positioning & Differentiation)

"It takes a lifetime to build a good reputation, but you can lose it in a minute."

Today, we're putting the idea to the test.

Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time.

In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out.

Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine.

But theory doesn't always translate into reality.

And what got you here, doesn't always get you there.

Given the pedigree, my expectations going into this roast were high.

And while there's a lot to learn from what Stephen & Jason are doing right with the show...

There's one major oversight with their packaging that is likely costing them dearly.

And it's a mistake they're far from alone in making.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!🙂 Solid🥱 Meh
😒 Do better

Topics Covered

0:00 Intro
00:29 Introduction to Primary Technology
00:48 First impressions of the show packaging
02:12 Dissecting the cover art and title
05:25 The power of leveraging your reputation as a host
08:41 Breaking down episode titles and descriptions
20:19 Understanding genre conventions
21:00 How to use listener surveys to create better content & titles
22:01 Topic-based shows and listener engagement
23:26 How to create great custom episode art
30:10 The real value of creating a show trailer

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources