Sincere Marketing – a podcast with Romi Mahajan

01/28/09 • -1 min

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.

Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution.

Warren Buffet once said – “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent everybody notices.”

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic.

Listen to our podcast and advice on how to be more sincere in your marketing efforts ...

Sincere Marketing – a podcast with Romi Mahajan

About Romi

Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy.

Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.

A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.

Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin.

The post Sincere Marketing – a podcast with Romi Mahajan first appeared on Marketing Darwinism.

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution.

Warren Buffet once said – “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent everybody notices.”

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic.

Listen to our podcast and advice on how to be more sincere in your marketing efforts ...

Sincere Marketing – a podcast with Romi Mahajan

About Romi

Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy.

The post Sincere Marketing – a podcast with Romi Mahajan first appeared on Marketing Darwinism.

Previous Episode

Secrets of Starting a Wiki – a podcast with Eugene Lee

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams! I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration! The goal of collaboration is to include as many people to get the best thinking on any given issue. If you are thinking of starting a wiki or working on launching on you need to hear what Eugene Lee the CEO of SocialText has to say about wikis, collaboration and enterprise 2.0. Secrets of Starting a Wiki – a podcast with Eugene Lee About Eugene Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext. Lee assumes day-to-day management and operational control over all aspects of Socialtext’s business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally. Lee comes to Socialtext from Adobe Systems, where he led Adobe’s enterprise marketing and vertical market segments. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. in Engineering and Computer Science from Harvard College and an MBA from M.I.T. Sloan School of Management.

The post Secrets of Starting a Wiki – a podcast with Eugene Lee first appeared on Marketing Darwinism.

Next Episode

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR

Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m – $1 billion is $500 per month, those with over $1b is sales is $1,000 per month.

And don’t miss out on the BuzzGain’s 15 day free trial offer – you can be accelerating your companies PR in matter of minutes!

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

About Mukund

Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR. He has founded and successfully sold 3 startups before BuzzGain. Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company’s Application Management solutions.

Mukund studied at the University of Maryland, Baltimore County pursuing a master’s degree in computer science and holds a bachelor’s degree in engineering and computer science from the University of Mysore in India.

Full Disclosure: BearingPoint is a Beta Client of BuzzGain

The post Accelerate your PR with BuzzGain – a podcast with Mukund Mohan first appeared on Marketing Darwinism.