The Art of Podcast Marketing with Devin Andrade from Tink Media
04/11/23 • 29 min
1 Listener
Hey Besties! I’ve got Devin Andrade on the podcast today. She’s from Tink Media—Lauren Passell’s company that crushes it on the podcasting marketing side—so we discuss the creative side of podcast promotion and marketing lessons she’s picked up from working at Tink, including a great cross-promo example. Devin also shares her top tip for indie podcasters trying to grow their shows, how to make your content more accessible, some of her favorite recent podcast discoveries, and more.
Subscribe to Devin’s newsletter Pod Stack on Substack.
Find out how to participate in Tink Media’s Adopt-A-Listener Month at tinkmedia.co/adopt.
Check out the latest episode of Pod-At-Me and call 1-844-POD-AT-ME to leave a message for a chance to be featured on the show.
Here’s a link to the TRANSCRIPT.
If you missed the last episode, check out From Globetrotting Travel Photographer to Daily Podcaster with 13 Million Downloads with Gary Arndt of Everything Everywhere Daily.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
A big thanks to our BFF for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Thank you to the following Besties for their reviews:
Kate Lavender of Lizzie Borden Audio
Angie Griffith of 4 Things for Your Podcast (Stay tuned for more about her upcoming rebrand!)
So... ROLL CALL! 🗣
Smash that like button, and share your favorite out-of-the-box podcast collaboration in the comments below.
Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.
💸 Wanna advertise on Podcast Bestie? Here’s info about offerings and rates.
This is a public episode. If you'd like to discuss this with other s...
Hey Besties! I’ve got Devin Andrade on the podcast today. She’s from Tink Media—Lauren Passell’s company that crushes it on the podcasting marketing side—so we discuss the creative side of podcast promotion and marketing lessons she’s picked up from working at Tink, including a great cross-promo example. Devin also shares her top tip for indie podcasters trying to grow their shows, how to make your content more accessible, some of her favorite recent podcast discoveries, and more.
Subscribe to Devin’s newsletter Pod Stack on Substack.
Find out how to participate in Tink Media’s Adopt-A-Listener Month at tinkmedia.co/adopt.
Check out the latest episode of Pod-At-Me and call 1-844-POD-AT-ME to leave a message for a chance to be featured on the show.
Here’s a link to the TRANSCRIPT.
If you missed the last episode, check out From Globetrotting Travel Photographer to Daily Podcaster with 13 Million Downloads with Gary Arndt of Everything Everywhere Daily.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
A big thanks to our BFF for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Thank you to the following Besties for their reviews:
Kate Lavender of Lizzie Borden Audio
Angie Griffith of 4 Things for Your Podcast (Stay tuned for more about her upcoming rebrand!)
So... ROLL CALL! 🗣
Smash that like button, and share your favorite out-of-the-box podcast collaboration in the comments below.
Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.
💸 Wanna advertise on Podcast Bestie? Here’s info about offerings and rates.
This is a public episode. If you'd like to discuss this with other s...
Previous Episode
From Globetrotting Travel Photographer to Daily Podcaster with 13 Million Downloads with Gary Arndt of Everything Everywhere Daily
📣 Attention: Season one of Podcast Bestie, the Podcast is now in session! New episodes will drop every Monday in April and May.
Today, I’ve got Gary Arndt of Everything Everywhere Daily on the show unpacking his journey from globetrotting travel photographer and blogger to daily podcaster. His latest podcast was a lucky pandemic pivot that now has 13 million downloads and counting. Gary shares his strategies for making Everything Everywhere Daily a successful show — everything from shorter episodes to paid advertising to promo swaps to joining a network.
Here’s a link to the TRANSCRIPT.
If you missed the last episode, check out Podcast Websites That Convert, Plus SEO for the Web & Podcast Players with James Cridland of Podnews.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
A big thanks to our BFF for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Thank you to the following Besties for their reviews:
Ken Volante of Something (Rather Than Nothing) Podcast
Gene Liverman of Volunteer Technologist
Matt Gilhooly of The Life Shift Podcast
D'Ana Joi Spencer of Multi-Passionate Mastery
Lauren Passell of Tink Media and Podcast the Newsletter
Arielle Nissenblatt of Earbuds Podcast Collective and The Trailer Park Podcast
Next Episode
From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward
Hi Besties! Today’s special guest is Megan Hayward from editaudio. We are very lucky because she has a delightful British accent that is very easy on the ears! Megan is here because last month (March 14th, to be exact), I saw on Twitter that the show she’s producing hit 100K downloads. The show is called Mina AF, and it’s hosted by HGTV star Mina Starsiak Hawk. In this episode, we discuss how Megan and the team approach the creative and producing on this new show, plus how they engaged Mina’s pre-existing audience (and tapped a podcasting headliner) for a successful launch. Megan also shares tips on how to get started in freelance producing, the software tools that help her stay organized, her philosophy on video’s place in podcasting — a hot-button topic right now — and more.
Subscribe to editaudio’s monthly newsletter.
Visit Megan and the editaudio team at The Podcast Show 2023 on May 24th and May 25th in London. Check out thepodcastshowlondon.com for more information.
Sign up for my Pandemic University Grow Your Show and Make Money Podcasting One-Day Intensive.
Here’s a link to the TRANSCRIPT.
If you missed the last episode, check out The Art of Podcast Marketing with Devin Andrade from Tink Media.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
A big thanks to our BFF for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Thank you to the following Bestie for their review:
Kyrin Down of Mere Mortals Podcast
So... ROLL CALL! 🗣
What are YOUR favorite software tools for staying organized and making great podcasts?
Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.
💸 Wanna advertise on Podcast Bestie? Visit
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