The Ins and Outs of Programmatic Advertising

01/24/24 • 40 min

“What’s interesting about programmatic is that it has a life cycle.”

Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!

Tune in to learn more about:

How The Trade Desk is changing the game in programmatic advertising
Why podcasting is in a different programmatic stage than other industries
How transparency impacts programmatic ads
The hidden impact it can have in localized campaigns
The COVID-19 impacts we’re still dealing with

______________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“What’s interesting about programmatic is that it has a life cycle.”

Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!

Tune in to learn more about:

How The Trade Desk is changing the game in programmatic advertising
Why podcasting is in a different programmatic stage than other industries
How transparency impacts programmatic ads
The hidden impact it can have in localized campaigns
The COVID-19 impacts we’re still dealing with

______________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Previous Episode

How To Succeed With Podcast Advertising

“The other thing to consider is that you have a lot of competitors in your space - that are advertising on podcasts. And you’re all going to the same podcasts to advertise. Then really, what you’re doing is cutting into your ability to really stand out and not be there right next to your competitor.”

We’re going back to the basics on today’s episode of The Podcast Advertising Playbook.

Join Heather Osgood as she shares her best tips to ensure advertisers are successful when they venture into podcasting advertising. These tips include:

Choosing the right show or genre
Standing out amongst your competitors
Utilize the host as an influencer
Navigating shows of different sizes
How you set your host up for success with an ad read

________________________________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Next Episode

An Introduction to Buying Podcast Ads

Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving.

It can be so daunting for new buyers in the space to start their first campaign because oftentimes, no one tells them where to start, which is why I created this episode as a one-stop shop for anyone who needs an introduction to podcast ad buying.

Some key things you’ll learn in this episode are:

The two main ways to buy podcast ads.
The differences between the different types of ads (host-read, announcer read, producer read, etc.)
How to define a download and impression.

If you’re looking for a bit more help with your podcast ad-buying needs, make sure to check us out at truenativemedia.com.

______________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook