3 Podcast Advertising Examples That Generate Revenue

04/21/21 • 27 min

In this episode, I play three different ads and break down exactly what makes each one a quality ad-read and how their approach drives sales. Here are a few points I discuss in the episode: - The importance of why a host must try the product/service first. - What makes an authentic and organic ad read. - The best way for the host to combine talking points and personal experience for a powerful impact. - How the content of the podcast affects the type of ad read a host will provide.

Previous Episode

Podcasters: The New Influencer For Brands

A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. Shreya Sharma from Inside Podcasting talks about how marketers are not educating themselves about their audience who are deeply passionate about audio. She also discusses how we need to bust the myth that podcasting data doesn't exist, and more marketers need to understand the value of host-read ads.

Next Episode

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the changing landscape of consumer behaviors by immersing themselves in their habits. We also discuss how podcast advertising can play a crucial role in connecting brands with the unreachable audience that has disengaged from other types of channels.