From Great Idea to Greater Brand: Hadas Golzaker on Why Product Makers Have to Keep Branding in Mind

08/01/23 • 44 min

Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design.

In 2021, Elementor underwent a major rebranding with help and direction from an external agency. Hadas played a key role in this makeover by telling the story of the company to direct and shape its identity. Elementor’s unique visual assets — which range from pink with complementary pastels to playful images and illustrations — have made it an instantly recognizable brand in the digital space.

In this episode, we take a look at why products need branding, and why product makers — including technical founders, entrepreneurs, or bootstrappers — shouldn’t overlook or underestimate its power in shaping a company’s future. To this end, Hadas shares her experiences and observations with us — from the early stages of a product idea, through to market fit, launch, and growth.

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Thanks to Hadas for joining us and providing such valuable insights into why product makers have to keep branding in mind. Join us next week with Jamie Marsland to chat about growing an audience and building a brand with YouTube.

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Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design.

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Previous Episode

Techies Need Marketers: Devin Walker and Matt Cromwell on the Power of Partnerships to Build Successful Startups

Software product builder Devin Walker and marketing and entrepreneurship expert Matt Cromwell are co-founders of GiveWP, a platform that helps non-profits and individuals collect donations from their websites. They're also an example of when tech-oriented and marketing-savvy partnerships lead to hugely successful startups.

Struggling with the challenges of growing GiveWP by himself, Devin realized it was time to bring a partner on board. By combining Matt's marketing and business acumen with Devin's tech know-how, the company has raised over $250,000,000 in donations since 2015. Matt and Devin recently passed GiveWP into the safe hands of hosting company Liquid Web, where they both serve as general managers of multiple product brands.

Entrepreneurs are often faced with the dilemma of whether forging a partnership is the best move for their business. In this episode, Matt and Devin discuss how effective partnerships between technical founders and marketers can fast-track the process of growing successful startups.

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Thanks to Devin and Matt for joining us and providing such valuable insights into partnerships. Join us next week with Hadas Golzaker to chat about why product makers have to keep branding in mind.

Next Episode

From WordPress to YouTube Stardom: Jamie Marsland’s Journey of Growing an Audience and Building a Brand

Jamie Marsland is a WordPress plugin creator, educator, and YouTube star whose tutorial videos have accelerated his goal of building a brand and growing an audience.

He filled roles ranging from Managing Director to Chief Technical Officer before founding Pootlepress in 2010. Pootlepress offers various WordPress courses, one-day private website-building tutorials with Jamie himself, a blog, high-value freebies, and both free and paid plugins.

In this episode, we examine Jamie’s journey of growing a successful YouTube channel from zero to over 11k subscribers in less than three years. Jamie uploads high-quality tutorial-style videos every week that cover pressing WordPress topics ranging from AI to the block editor. To seal the deal, every YouTube tutorial is accessible free of charge. Jamie's strong online presence has secured him a seat at the WordPress expert table and helped to establish Pootlepress as one of the main players in the Gutenberg era.

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Thanks to Jamie for joining us and providing such valuable insights into growing an audience and building a brand on YouTube. Keep your eyes (and ears) peeled for season 2, where we reveal more actionable insights from product makers and brand builders to help entrepreneurs prosper.