From Great Idea to Greater Brand: Hadas Golzaker on Why Product Makers Have to Keep Branding in Mind

Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design.

In 2021, Elementor underwent a major rebranding with help and direction from an external agency. Hadas played a key role in this makeover by telling the story of the company to direct and shape its identity. Elementor’s unique visual assets — which range from pink with complementary pastels to playful images and illustrations — have made it an instantly recognizable brand in the digital space.

In this episode, we take a look at why products need branding, and why product makers — including technical founders, entrepreneurs, or bootstrappers — shouldn’t overlook or underestimate its power in shaping a company’s future. To this end, Hadas shares her experiences and observations with us — from the early stages of a product idea, through to market fit, launch, and growth.

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Thanks to Hadas for joining us and providing such valuable insights into why product makers have to keep branding in mind. Join us next week with Jamie Marsland to chat about growing an audience and building a brand with YouTube.

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