Landing The Kelly Clarkson Show & How PR Fuels Impact with the Co-Founders of Every Day Action

11/24/21 • 36 min

For the final episode of Season 2 of the Pitchin’ and Sippin’ Podcast, Lexie speaks with Hillary Cohen and Sam Luu, Co-Founders and Co-Presidents of Every Day Action. Every Day Action is a non profit that reallocates food waste from catering on film sets to those in need in Los Angeles.

When they are not busy bridging the gap between the upper-middle class and millions of Americans in need, they work in the entertainment industry. That is the origin of their friendship and creation of Every Day Action last year during the pandemic. Hillary works on NCIS: LA where she is currently an Associate Producer. Sam’s career has spanned working on shows such as shows such as House M.D. and Scandal, but it wasn’t until she joined NCIS: LA as an Assistant Director that she met Hillary.

From press, to impact, and beyond, in today’s episode we learn all about their journey into the limelight, landing The Kelly Clarkson Show, and what the limelight has then done in terms of the potential impact they have been able to make with Every Day Action.

Download Podcast Transcript

Here’s what you’ll learn:

How Every Day Action was inspired and how Co-Founders Hillary and Sam got started
The impact of social media on growing their non-profit
How PR wins fueled the impact potential of Every Day Action
How Sam and Hillary became friends and some of their favorite stories behind the scenes of Every Day Action
Learn how Sam and Hillary ended up on The Kelly Clarkson Show and what the process was like
How Sam & Hillary handle the limelight (tips for introverts)
What 2022 will bring for Every Day Action, and how listeners can give back and get involved
And so much more!

Website: https://www.youreverydayaction.org/

Instagram: https://www.instagram.com/every_day_action/?hl=en

Every Day Action on Kelly Clarkson: https://www.youtube.com/watch?v=ocP0bijtOfQ

Facebook: https://www.facebook.com/youreverydayaction/

Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Download Podcast Transcript

Here’s what you’ll learn:

How Every Day Action was inspired and how Co-Founders Hillary and Sam got started
The impact of social media on growing their non-profit
How PR wins fueled the impact potential of Every Day Action
How Sam and Hillary became friends and some of their favorite stories behind the scenes of Every Day Action
Learn how Sam and Hillary ended up on The Kelly Clarkson Show and what the process was like
How Sam & Hillary handle the limelight (tips for introverts)
What 2022 will bring for Every Day Action, and how listeners can give back and get involved
And so much more!

Website: https://www.youreverydayaction.org/

Instagram: https://www.instagram.com/every_day_action/?hl=en

Every Day Action on Kelly Clarkson: https://www.youtube.com/watch?v=ocP0bijtOfQ

Facebook: https://www.facebook.com/youreverydayaction/

Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Previous Episode

Five Things to Prepare Before You Get Press with Your Host Lexie Smith

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight.

In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business.

Here’s what you’ll learn:

Five things you should prepare before you get press
What those five things are and how they are affected by the spotlight
Lexie’s own experience from her career and what she’s learned to prepare ahead of time
Knowing what can and cannot happen from landing a big-time press placement or win
The importance of preparing yourself, your family, your team, and your systems to fully maximize the given ROI of a PR opportunity
What’s coming up for Season 3 in the Pitchin’ and Sippin’ podcast

Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/

Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Interested in learning more about Pitchin’? Book a Free Consultation here.
Email Lexie directly with show requests at [email protected]

Instagram: @theprbar_inc

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Next Episode

Integrating Affiliate Marketing into Your PR Strategy with PR Pro Jen Berson of Jeneration PR

Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community.

Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.

Here’s what you’ll learn:

How Jen got her start in PR and eventually opened her own agency and PR community
Her journey into working with luxury brands
Her insight into the future of the PR industry and what it will take to land press in 2022 and beyond
Learn what affiliate marketing is
Hear her thoughts on how product-based businesses should use and integrate affiliate marketing into their PR strategy
Popular affiliate marketing software
How to pitch (and who to pitch) when going after affiliate marketing roundups

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Jen's Social Media Links:

Facebook Group: https://www.facebook.com/groups/profitableprpros/
Website: https://www.jenerationacademy.com/
Instagram: https://www.instagram.com/jenerationpr
YouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysg

Grab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

Pitchin' and Sippin' with Lexie Smith - Landing The Kelly Clarkson Show & How PR Fuels Impact with the Co-Founders of Every Day Action

Transcript

Lexie Smith

I am honored to be hosting today's guest duo and really think there could be no more perfect way to end Season Two of the podcast. I met Hillary and Sam through a mutual connection. Carrie Murray, founder of the bra network, shouted out and had the privilege of working with them this past year at the PR bar. Since the amount of impact in success these two women have achieved has literally brought me to tears Even prior to being pregnant and extra hormonal. So Hillary Sam, si