Pitchin' and Sippin' with Lexie Smith

In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on keynote stages worldwide. Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and more. Marie authorizes the Amazon best-sellers Social Your Book Launch and Spread Your Idea. She is a two-time TEDx speaker and a keynote speaker.

Marie shares her journey from jazz musician to digital marketing expert and successful speaker coach, having placed over 100 clients on TEDx stages worldwide. Whether you’re a budding speaker or a seasoned pro, Marie’s insights will help you confidently navigate the TEDx application landscape.

Marie also discusses the broader speaking landscape, comparing TEDx to keynote opportunities. She provides valuable tips on creating a "speak to sell" strategy, focusing on identifying pain points for potential clients and leveraging speaking engagements for business growth. With a wealth of experience and a passion for empowering thought leaders, Marie offers actionable advice that can help anyone looking to elevate their public speaking game and make a lasting impact. Tune in to learn how to turn your ideas into powerful presentations and unlock new opportunities on the global stage!

Here’s What You’ll Learn:

• Learn the distinctions between TED and TEDx, including the application process and the types of talks allowed.
• Discover how to select a compelling and relevant topic that resonates with a global audience.
• Gain insight into the specific guidelines TEDx organizers look for, such as avoiding political or religious agendas.
• Understand the importance of providing clear, actionable takeaways that your audience can implement immediately.
• Learn effective strategies for applying to TEDx events, including preparing a strong video pitch and written blurb.
• Discover how to handle rejection and keep applying to different TEDx events until you find the right fit.
• Understand the distinction between TEDx talks and keynote speeches, including their formats and purposes.
• Explore how to structure your talk to effectively address audience pain points and promote your services.
• Learn how to maximize both paid and unpaid speaking engagements for business growth and networking.
• Get actionable advice on refining your message and presentation skills to captivate your audience and enhance your speaking career.

Social Links:

• Website: https://www.incontrera.com/marie-incontrera
• Instagram: https://www.instagram.com/marieincontrera/
• LinkedIn: https://www.linkedin.com/in/marieincontrera/
• Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about GROWTH MODE Agency:

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.

Here’s what you’ll learn:

• Learn key findings of three core sections from the report
• Channel choices - shifts pertaining to the social media channels being prioritized by brands
• People of persuasion - an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money.
• The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should work
• Platforms of Persuasion - what types of content brands most rely on to influence consumer behavior and spending
• And more key findings

Link to the Report: https://www.cision.com/resources/white-papers/2021-global-comms-report/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here
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HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. After reviewing how to sign up for and navigate the service, Lexie Smith then details 5 different ways to win at HARO so listeners can effectively pitch and land coverage.

Here’s what you’ll learn:

• Learn what HARO is
• Learn how to access and sign up for the service
• Learn 5 ways to effectively win at HARO so you can land easy press wins
• Learn what to avoid or not do when utilizing the service
• And more!

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Nicole Rodrigues, the founder, and CEO of NRPR Group is a recognized public relations expert, author, host, and digital and social media marketing pro with 21+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including Yahoo!, Sony Pictures Entertainment, Sony PlayStation, Hulu, and the Oakland (now Las Vegas) Raiders, among many others. She’s been awarded everything from a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022 to PR professional of the year, just to name a few.

In today’s episode, we dive into the world of event publicity. Nicole breaks down the three stages of developing a PR plan for an event; we talk about what is and isn’t newsworthy, how you can vet a PR firm if you’re looking to hire or on the flip side, and what questions you should be prepared to answer.
Here’s what you’ll learn:

• Learn how Nicole got her start in the PR world at a young age
• Hear what types of clientele Nicole and NRPR group serve
• Nicole shares the tried and true formula for getting event publicity
• Advice on how to get members of the media to show up to your event
• How to make sure your guests and media feel like they are being taken care of
• Hear what’s newsworthy in the event and publicity space, vs what is not
• What questions to ask when vetting PR firms
• What questions, as publicists, should you be prepared to answer when vetting clients yourself
• The difference between marketing speak and PR language
• And More!

Nicole’s Social Links:

NRPR Website: https://www.nrprgroup.com/

Forbes Profile: https://profiles.forbes.com/members/agency/profile/Nicole-Rodrigues-Founder-CEO-NRPR-Group-INC/6348ad0b-b715-48cb-9eef-6ca2161da8d0

LinkedIn: https://www.linkedin.com/in/nicolerpr/

Instagram: https://www.instagram.com/nicolerpr/?hl=en

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Vanessa Rae is an experienced on-air host, producer, writer, and reporter who has covered a wide range of beats for top-tier networks and outlets such as The Today Show, MTV News, VH1, E!, Syfy’s DVICE TV, NYC TV, New York Magazine, The Cut, and MANY more. On top of her diverse and incredible media career, she also recently launched her very own vegan lifestyle brand Lovely + Lush.

In today’s episode, we dive into the world of national television and hosting on air. Vanessa shares her perspectives as both a host and producer and gives us invaluable insider information on how to pitch national TV. She covers do’s, don’ts, her personal pitching preferences, and who and where to look for to find your ideal pitching contact.

Here’s what you’ll learn:

• How Vanessa got involved in the hosting world and combined her love for acting and journalism
• How she worked her way up at MTV and worked both producing and hosting shows
• Tips on how to find out who to pitch for a TV segment
• How to go about pitching for TV specifically
• Learn TV interview tips for entrepreneurs 
• Learn the different kinds of producers 
• Should you pitch the host? Vanessa tells us who is best to pitch
• Hear Vanessa’s personal pitching preferences
• And more!

Social Links: 

www.VanessaRae.net 

Facebook:

https://www.facebook.com/thevanessarae

https://www.facebook.com/VanessaRaeReports

Twitter:

https://twitter.com/vrageous?lang=en

Instagram:

https://www.instagram.com/thevanessarae/?hl=en

Lovely + Lush 

https://www.lovelyandlush.com

Instagram:

https://www.instagram.com/lovelyandlushtv/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc